169: 3 Ways to Make the Most of Your Lead Magnet

169: 3 Ways to Make the Most of Your Lead Magnet

Author: The Two Lauras August 12, 2025 Duration: 14:03

Think that because you’ve created your lead magnet, you can dust your hands off and announce “my work here is done!”?

Sorry – there’s definitely more we can do here! But, it’ll make you money in the long run, so we’re sure you won’t mind popping this all back on your to-do list. There’s 3 things we think you can do to optimise your whole funnel, from your lead magnet itself right down to when someone finally buys from your business. And it’s a quick episode, so you’ll be able to get cracking in no time!

In this episode, we’re chatting about:

  • How to optimise your most-opened email (and which one it is!)
  • Upselling and why it doesn’t have to feel sleazy or sales-y
  • What you can do to your email marketing funnel to ensure your lead magnet actually makes you money
  • How you can take a shortcut and create your lead magnet and funnel – stress-free!


Check out the full show notes here!


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Navigating the freelance world as a social media manager comes with unique challenges and opportunities, and JFDI with The Two Lauras is built specifically for that journey. Hosted by The Two Lauras, this podcast dives into the real, unfiltered experience of building a sustainable business in the social media sector. Each episode feels like a candid conversation with colleagues who have been there, offering practical advice drawn from their own successes and stumbles. You’ll hear them break down current marketing trends not as distant concepts, but as actionable strategies you can adapt for your own clients. They openly share how they structure their operations, manage client relationships, and tackle the constant push to grow, all with a focus on cutting through the noise to what actually works. This isn't about theory; it's about the tangible steps you can take to strengthen your freelance foundation. Tuning into this podcast provides both a roadmap and a sense of community, reminding you that the questions on your mind are likely the same ones being discussed in real time. For those looking to move beyond inspiration and into implementation, The Two Lauras offer a grounded, honest perspective that makes the complex feel achievable.
Author: Language: English Episodes: 50

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