169: 3 Ways to Make the Most of Your Lead Magnet

169: 3 Ways to Make the Most of Your Lead Magnet

Author: The Two Lauras August 12, 2025 Duration: 14:03

Think that because you’ve created your lead magnet, you can dust your hands off and announce “my work here is done!”?

Sorry – there’s definitely more we can do here! But, it’ll make you money in the long run, so we’re sure you won’t mind popping this all back on your to-do list. There’s 3 things we think you can do to optimise your whole funnel, from your lead magnet itself right down to when someone finally buys from your business. And it’s a quick episode, so you’ll be able to get cracking in no time!

In this episode, we’re chatting about:

  • How to optimise your most-opened email (and which one it is!)
  • Upselling and why it doesn’t have to feel sleazy or sales-y
  • What you can do to your email marketing funnel to ensure your lead magnet actually makes you money
  • How you can take a shortcut and create your lead magnet and funnel – stress-free!


Check out the full show notes here!


Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.


Navigating the freelance world as a social media manager comes with unique challenges and opportunities, and JFDI with The Two Lauras is built specifically for that journey. Hosted by The Two Lauras, this podcast dives into the real, unfiltered experience of building a sustainable business in the social media sector. Each episode feels like a candid conversation with colleagues who have been there, offering practical advice drawn from their own successes and stumbles. You’ll hear them break down current marketing trends not as distant concepts, but as actionable strategies you can adapt for your own clients. They openly share how they structure their operations, manage client relationships, and tackle the constant push to grow, all with a focus on cutting through the noise to what actually works. This isn't about theory; it's about the tangible steps you can take to strengthen your freelance foundation. Tuning into this podcast provides both a roadmap and a sense of community, reminding you that the questions on your mind are likely the same ones being discussed in real time. For those looking to move beyond inspiration and into implementation, The Two Lauras offer a grounded, honest perspective that makes the complex feel achievable.
Author: Language: English Episodes: 100

JFDI with The Two Lauras - For Freelance Social Media Managers
Podcast Episodes
156: Why the Algorithm Isn’t Showing Your Content [not-audio_url] [/not-audio_url]

Duration: 24:43
If you feel like your content isn’t being seen by the right people (or literally anyone at all), your algorithm might be a bit confused. In this episode, we’re sharing exactly what you can do to give it clarity on who yo…
155: Your Messaging is Confusing Your Audience. [not-audio_url] [/not-audio_url]

Duration: 24:06
Our recent trip to London had us encountering three very niche businesses – Sandwich Sandwich, Doughnut Doughnut and Eggslut.What do each of these three businesses sell? It’s very clearly in the name – and yes we promise…
154: Identify Red Flag Clients… Before You Start Working Together! [not-audio_url] [/not-audio_url]

Duration: 20:51
Late payments and dodgy clients can give you huuuge headaches down the road. Is there any way to spot these people upfront? And what can you do to handle it professionally if you’re finding yourself stuck in this unfortu…
153: How to Create a Perfect Ad [not-audio_url] [/not-audio_url]

Duration: 16:46
There’s a lot that goes into creating ads – but a lot more that goes into creating great ones. If you feel like your ads could be giving you more bang for your buck, today’s episode was recorded with you in mind!The best…
152: 3 Easy Ways to Maximise Your Best Performing Content [not-audio_url] [/not-audio_url]

Duration: 17:18
Once you’ve established that you have a piece of good content that’s done well, you might be thinking to yourself, “should I do something with this?”. The answer, as you might have guessed, is YES! Let’s work smarter, no…
151: Should You Make Controversial Content as a Social Media Manager? [not-audio_url] [/not-audio_url]

Duration: 28:40
Speaking your mind on social media: it’s a big topic. From trolls on X telling you “you’re wrong”, to Instagram stories of people sharing screenshots taken out-of-context, sometimes it just doesn’t feel safe to say what…
150: BTS: Our Business Retreat & How to Plan Your Own [not-audio_url] [/not-audio_url]

Duration: 27:06
Our recent business retreat in London – why did we do this, over just having yet another Zoom call with each other? What did we get done, what would we do differently next time, and how much food did we eat? (*cough* lot…
148: Make Content Creation Easier [not-audio_url] [/not-audio_url]

Duration: 30:35
If you don’t believe us when we say that content ideas are everywhere you look, chances are you’re not doing enough “social listening”. “What the heck is social listening?”, we hear you cry. Well, it’s more than just hav…
147: Stop Setting Social Media Goals That Don’t Work [not-audio_url] [/not-audio_url]

Duration: 17:48
Your clients have no place setting targets for you like “I want more sales”, “I want to go viral” and “I want more followers”. Firstly because you’re self employed – let’s ditch that employee mentality – but secondly bec…