Everything we know about Meta's new 'pay to play' options & how it affects social media managers

Everything we know about Meta's new 'pay to play' options & how it affects social media managers

Author: The Two Lauras May 9, 2024 Duration: 32:13

Meta just made a major change to the way their verification system works, adding new paid options that give businesses more benefits, including links in Reels and the opportunity to be featured on the platform.

But what does this mean for you as a social media manager? We're diving into it all and picking apart this new 'pay to play' version of Meta's platforms in this bonus episode.

We're sharing what these updates are, what they mean and how to navigate them with your clients.

Read about the new paid options here.

Learn how to run Meta ads for your clients in The Social Media Manager's Toolkit.

We'd love to chat more about this so, drop into our Facebook community or DM us on Instagram!


Navigating the freelance world as a social media manager comes with unique challenges and opportunities, and JFDI with The Two Lauras is built specifically for that journey. Hosted by The Two Lauras, this podcast dives into the real, unfiltered experience of building a sustainable business in the social media sector. Each episode feels like a candid conversation with colleagues who have been there, offering practical advice drawn from their own successes and stumbles. You’ll hear them break down current marketing trends not as distant concepts, but as actionable strategies you can adapt for your own clients. They openly share how they structure their operations, manage client relationships, and tackle the constant push to grow, all with a focus on cutting through the noise to what actually works. This isn't about theory; it's about the tangible steps you can take to strengthen your freelance foundation. Tuning into this podcast provides both a roadmap and a sense of community, reminding you that the questions on your mind are likely the same ones being discussed in real time. For those looking to move beyond inspiration and into implementation, The Two Lauras offer a grounded, honest perspective that makes the complex feel achievable.
Author: Language: English Episodes: 100

JFDI with The Two Lauras - For Freelance Social Media Managers
Podcast Episodes
105: Why You Might Want to Rethink Hosting a Giveaway on Social Media [not-audio_url] [/not-audio_url]

Duration: 28:55
Social media giveaways - a very divisive topic! We’re all honestly probably a little bit sick of getting tagged in random competitions by our friends wanting to win yachts, blenders, hairdryers or any other random things…
103: Ethically, Should You Use AI as a Social Media Manager? [not-audio_url] [/not-audio_url]

Duration: 25:08
In our little online business bubble, everyone and their dog knows what ChatGPT is, and it seems like every platform we use has some sort of AI feature incorporated into it. But does that mean that we should be using it,…
102: Win More Clients with a High-Converting Proposal [not-audio_url] [/not-audio_url]

Duration: 23:34
Some questions we see SO often in our Facebook group is “what should I put in my proposal?” or “my proposal is taking hours, how long should it take?” or even “what price should I put on my proposal?” and we’re here in t…
100: Arguments, JFDI Attitudes and Big Business Mistakes [not-audio_url] [/not-audio_url]

Duration: 43:32
100 episodes - where on earth did the time go?! Thank you so much to all of our wonderful listeners and especially those of you who took the time to leave us a review (...shameless plug to do so if you haven’t already!).…
99: Stop Sliding into DMs with Cold Pitches [not-audio_url] [/not-audio_url]

Duration: 18:30
A salesman at the door, or a DM-slide - it’s all the same to us. Please stop!! If you don’t even know our names, or what we do for a living and why your product or service is exactly what we’re looking for (and probably,…
98: Exactly How to Get Started as a Social Media Manager [not-audio_url] [/not-audio_url]

Duration: 17:30
Feel overwhelmed and confused with starting your business? Don’t worry - you’re definitely not alone, and we’re here to help you through it! In the beginning, you’re wearing more hats than you can shake a stick at, and i…