Iris Rubin and Greg Maged - Building at the Crossroads of Beauty and Science - [Art of Investing, EP.11]

Our teachers today are Iris Rubin and Greg Maged, co-founders of SEEN, the fast-growing good-for-your-skin hair care company creating a new category at the intersection of science, health, and beauty. This was an illuminating conversation with two people who had already accomplished so much in their lives and careers before embarking on an entirely new entrepreneurial path. This class has a number of fascinating dimensions to it, including lessons on how to successfully execute an unexpected second act mid-career, a case study on how to operate with a very different playbook to most early-stage companies, and attracting a purpose-built shareholder base. It's an inspiring story that began with a simple yet profound insight that hair care is skin care. It has snowballed into a movement to serve the hundreds of millions who struggle with various skin issues, from eczema to acne to hair shedding and beyond. Please enjoy our class with Iris and Greg. Check out helloseen.com For the full show notes, transcript, and links to mentioned content, check out the episode page here. ----- This episode is brought to you by Summus. Summus is a revolutionary health benefits solution, driving superior employee engagement while dramatically lowering your company's enterprise-level healthcare spend. They're completely transforming the world of health benefits by providing employers and their employees in any location, fast access to over 5,100 of the top medical specialists from America's very best medical centers for support across all health questions. If you're looking for a benefit that drives your employee engagement, truly takes care of your people in their most scary and vulnerable times, all while improving your healthcare ROI, visit GoSummus.info/AOI. This episode is brought to you by Hunt Club. Hunt Club unlocks relationships and helps companies grow. Whether it's recruiting your next hire, landing your next big partner, or financing your business, a trusted introduction always works more effectively. Hunt Club’s tech-enabled search model leverages the largest community of its kind to refer amazing talent on your behalf. Additionally, its software program, Atlas, helps organize the entire network of a company or fund and assists in streamlining the right introductions. If you're looking for the ideal solution for all of your talent needs, visit HuntClub.com/AOI. ----- Art of Investing is a property of Pine Grove Studios in collaboration with Colossus, LLC. For more episodes of Art of Investing, visit joincolossus.com/episodes.  Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here. Follow us on Twitter: @ArtofInvest | @Buhrman_Rick | @PaulBuser | @JoinColossus Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com). Show Notes (00:00:00) Welcome to Art of Investing (00:03:29) First question - Reflecting on formative experiences (00:10:15) Tracing the path to medicine and dermatology (00:16:51) The journey to founding SEEN (00:23:38) Identifying market opportunities for SEEN (00:32:10) Key decisions shaping business strategy (00:42:36) Navigating the B2C (business-to-customer) landscape (00:53:44) The impact of early investors on SEEN's evolution (01:00:04) Envisioning future objectives (01:06:50) Offering final pieces of advice