Imagine an AI that customizes a musical soundtrack of our lives: Niclas Molinder on the opportunities and threats that AI offers the creative community


Author: Andrew Keen September 7, 2023 Duration: 27:09
Podcast episode
Imagine an AI that customizes a musical soundtrack of our lives: Niclas Molinder on the opportunities and threats that AI offers the creative community

EPISODE 1696: In this special KEEN ON from the DLD AI Summit in Munich, Andrew talks to the  songwriter, music producer and musician Niclas Molinder about the opportunities and threats that AI presents to the creative community


Niclas Molinder is a songwriter, music producer and musician who now also is running several organisations to innovate the music industry’s data and rights management with the music creators in focus. After 20 years of songwriting and producing for artists as Miley Cyrus, Lady Gaga, Mary J Blige and The Jonas Brothers, as well as running his own publishing company RedFly Music – the Swedish entrepreneur decided to be part of solving the value gap in the music industry. In 2014, Niclas Molinder founded SessionStudio, the world’s first independent global hub for authoritative pre registration music metadata sourced from creators together with Max Martin, Björn Ulvaeus of ABBA and Avicii originator Ash Pournouri. Molinder's vision is to create and set a standard for how music creators and their representatives internationally are identified with their roles in song so everyone can get credited and correctly compensated when their music is used. He also founded Music Rights Awareness Foundation in 2016 together with Max Martin and Björn Ulvaeus – an apolitical foundation that works to increase knowledge of music rights worldwide, adjusted to the future industry. Music Rights Awareness Foundation is together with the UN agency WIPO behind the unique rights awareness platform CLIP. With the support of creators, other stakeholders and governments across the globe, it will form a truly open and inclusive community. It will work together to improve networks and infrastructure supporting the growth of creative industries everywhere. CLIP aim to raise awareness and increase knowledge of creators’ rights and related management practices, ensuring recognition and fair reward for all creators regardless of their geographical, cultural or economic conditions.


Named as one of the "100 most connected men" by GQ magazine, Andrew Keen is amongst the world's best known broadcasters and commentators. In addition to presenting KEEN ON, he is the host of the long-running How To Fix Democracy show. He is also the author of four prescient books about digital technology: CULT OF THE AMATEUR, DIGITAL VERTIGO, THE INTERNET IS NOT THE ANSWER and HOW TO FIX THE FUTURE. Andrew lives in San Francisco, is married to Cassandra Knight, Google's VP of Litigation & Discovery, and has two grown children.



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