556: Myths Coffee Shop Owners Believe Part 1

556: Myths Coffee Shop Owners Believe Part 1

Author: Chris Deferio August 18, 2025 Duration: 27:44

What we believe is often a mixture of what we heard , what we have experienced, and what is convenient for us in the moment. The truth is, we are desperate for certainty and as our desperation grows, our ability to be reasonable and discern goes down. Thats when ideas turn into rules based on nothing more that our desire for getting an answer. Then a myth is born. 

This is part one of a 2 part episode series that will break down about a dozen myths that have wormed their way into the minds of owners so deeply that to question them may sometimes seem silly or even dangerous. 

Today we will be talking about these myths: 

  1. "Automation saves you on labor and training"
  2. "Independent cafes deserve support"
  3. "Inspiring words create change"
  4. "The right people will just get it"
  5. "If it works for them, it will work for me"

 

Related episodes!

 

KEY HOLDER COACHING GROUPS! 

Are you a coffee shop owner looking to join a community of other owners to help bring perspective, insight, encouragement, and accountability in a well curated setting? 

Then you need to apply to join Key holder Coaching Groups! 

Applications are now open for fall 2025 Cohort: Click below to learn more: APPLY TO KEY HOLDER COACHING GROUPS


 

KEYS TO THE SHOP ALSO OFFERS 1:1 CONSULTING AND COACHING!

If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email 

chris@keystothshop.com

of book a free call now: 

https://calendly.com/chrisdeferio/30min 

 

 


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Running a coffee shop is about so much more than pulling great shots. It's a complex dance of craft, culture, and commerce that demands a unique kind of leadership. That's the space where Keys To The Shop : Equipping Coffee Shop Leaders lives. Hosted by Chris Deferio, this podcast digs into the real, often unspoken challenges faced by owners, managers, and aspiring leaders in the specialty coffee world. Each conversation moves beyond abstract theory to deliver concrete, usable strategies you can apply directly to your operation. You'll hear from a diverse range of voices, including seasoned coffee professionals and insightful experts from other fields, all focused on the practicalities of building a thriving business. Episodes tackle the full spectrum of running a shop, from daily systems and financial health to fostering a positive team environment and developing your own skills as a leader. The aim is to provide a genuine resource for growth, whether you're looking to refine your barista program, improve your shop's profitability, or scale your vision thoughtfully. Tune in for honest discussions that equip you with more than just inspiration-they offer the tangible keys to building a better, more sustainable coffee business. This podcast understands that your passion is for coffee, but your success depends on mastering the craft of leadership.
Author: Language: English Episodes: 100

Keys To The Shop : Equipping Coffee Shop Leaders
Podcast Episodes
SHIFT BREAK! New Things are Overrated [not-audio_url] [/not-audio_url]

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577: What You Need to Know About Rural vs Urban Coffee Shops [not-audio_url] [/not-audio_url]

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A listener asked me a question recently about how to approach operating a coffee shop in a rural setting versus a larger city. After a short exchange over email I decided it was some thing that we should probably chat ab…
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Duration: 9:25
The life of your business is going to be determined by how easily and frequently you and your staff can identify, during the workday, behaviors and events that represent the values of your company. The problem is that be…
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You read this kind of question mostly from nervous owners who are glued to their screen and anxiously review every data point with bloodshot eyes. Like a nervous flyer, ever bump on the plan is a sure sign of an imminent…
573: Myths Baristas Believe Part 2 [not-audio_url] [/not-audio_url]

Duration: 46:42
And we are back with the second part of our exploration of common barista myths! I have to say, the main point for both the owner and barista episodes is to encourage everyone to exercise a patience, humility, curiosity,…