556: Myths Coffee Shop Owners Believe Part 1

556: Myths Coffee Shop Owners Believe Part 1

Author: Chris Deferio August 18, 2025 Duration: 27:44

What we believe is often a mixture of what we heard , what we have experienced, and what is convenient for us in the moment. The truth is, we are desperate for certainty and as our desperation grows, our ability to be reasonable and discern goes down. Thats when ideas turn into rules based on nothing more that our desire for getting an answer. Then a myth is born. 

This is part one of a 2 part episode series that will break down about a dozen myths that have wormed their way into the minds of owners so deeply that to question them may sometimes seem silly or even dangerous. 

Today we will be talking about these myths: 

  1. "Automation saves you on labor and training"
  2. "Independent cafes deserve support"
  3. "Inspiring words create change"
  4. "The right people will just get it"
  5. "If it works for them, it will work for me"

 

Related episodes!

 

KEY HOLDER COACHING GROUPS! 

Are you a coffee shop owner looking to join a community of other owners to help bring perspective, insight, encouragement, and accountability in a well curated setting? 

Then you need to apply to join Key holder Coaching Groups! 

Applications are now open for fall 2025 Cohort: Click below to learn more: APPLY TO KEY HOLDER COACHING GROUPS


 

KEYS TO THE SHOP ALSO OFFERS 1:1 CONSULTING AND COACHING!

If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email 

chris@keystothshop.com

of book a free call now: 

https://calendly.com/chrisdeferio/30min 

 

 


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Running a coffee shop is about so much more than pulling great shots. It's a complex dance of craft, culture, and commerce that demands a unique kind of leadership. That's the space where Keys To The Shop : Equipping Coffee Shop Leaders lives. Hosted by Chris Deferio, this podcast digs into the real, often unspoken challenges faced by owners, managers, and aspiring leaders in the specialty coffee world. Each conversation moves beyond abstract theory to deliver concrete, usable strategies you can apply directly to your operation. You'll hear from a diverse range of voices, including seasoned coffee professionals and insightful experts from other fields, all focused on the practicalities of building a thriving business. Episodes tackle the full spectrum of running a shop, from daily systems and financial health to fostering a positive team environment and developing your own skills as a leader. The aim is to provide a genuine resource for growth, whether you're looking to refine your barista program, improve your shop's profitability, or scale your vision thoughtfully. Tune in for honest discussions that equip you with more than just inspiration-they offer the tangible keys to building a better, more sustainable coffee business. This podcast understands that your passion is for coffee, but your success depends on mastering the craft of leadership.
Author: Language: English Episodes: 100

Keys To The Shop : Equipping Coffee Shop Leaders
Podcast Episodes
SHIFT BREAK! Refreshing the Owner's Soul [not-audio_url] [/not-audio_url]

Duration: 13:01
We all want to make a difference with our work. The trouble is that the busyness of a coffee shop tends to pull our attention in a million different directions and we rarely get an opportunity to see if indeed we are mak…
563: Founder Friday! w/ Jared Linzmeier of Ruby Coffee Roaster [not-audio_url] [/not-audio_url]

Duration: 58:43
Jared Linzmeier is the co-founder of Ruby Coffee Roasters, based in Nelsonville, Wisconsin. After getting his start in specialty coffee with Intelligentsia in Los Angeles and later working in Portland and Seattle, he ret…
562: Encore Episode! The 10 Essentials of a Barista Manual! [not-audio_url] [/not-audio_url]

Duration: 40:09
I love getting to re-air classics. This one on barista manuals is a great one because it provide a structure for essentials that you can build on. Here is the truth though, manuals do not magically create a difference in…
SHIFT BREAK! Is That Character or Neglect? [not-audio_url] [/not-audio_url]

Duration: 10:34
The difference between dirty, dysfunctional, or neglected, and something that is maintained but has character, is the level of intentionality given to it. In many shops, we find broken and dismal conditions that really s…
561: How to Motivate Baristas [not-audio_url] [/not-audio_url]

Duration: 33:00
This is a question that seems to be answered by many with desperate incentives and what amounts to just brute force to get their staff to do the things they want them to do in the way they want them to do it. In many way…
SHIFT BREAK! What Customers Value and How to Deliver It [not-audio_url] [/not-audio_url]

Duration: 18:10
We always talk about adding value to the customer experience. In the coffee shop this is usually focused on things like the look, flavor, price, and service rendered. But I believe it goes a level deeper than that. In fa…
SHIFT BREAK! Taking the First Steps Toward Change in the Cafe [not-audio_url] [/not-audio_url]

Duration: 12:52
So you have come to the conclusion that things need to change in your coffee shop. Maybe it is something related to systems, schedules, training, culture, or a host of other things you might want to take action on. But w…