612: Founder Friday! w/ Yaren Maya of Cafeto Cacao in Oaxaca, Mexico!

612: Founder Friday! w/ Yaren Maya of Cafeto Cacao in Oaxaca, Mexico!

Author: Chris Deferio June 24, 2026 Duration: 46:59

I am so glad that I came across this jewel of a cafe in Oaxaca City, Oaxaca, Mexico. We hear often about direct trade relationships, local sourcing, excellent hospitality, and servant leadership all as aspirations of mindful operators. This place is living these aspirations as a part of the daily rhythm. Coffee and Cacao from their backyard. Signature drinks and a food menu made from ingredients direct from local farms. A deep focus on Oaxacan culture and tradition.

I am so happy to welcom to the show the founder of Cafeto Cacao, Yaren Maya!

Yaren Maya is the Founder and Owner of the amazing Cafeto Cacao, a specialty coffee shop in Oaxaca, Mexico. She has been working in the coffee and cacao industry for three years already and the cafe has established itself as the premier destination for thoughtful and excellent hospitality and menu items sourced from Oaxaca. A beautiful business showcasing local flavor, creativity, and kind service to neighbors and tourists alike.

Yaren is also the co-creator of an Oaxacan fusion restaurant, which has been operating for five years and caters for lunches, dinners, and events. Working by the side of others professionals of the industry in Food and Beverages in Oaxaca City, Yaren continues to grow her professional skills as she creates, leads, and serves.

Prior to the restaurant and Cafeto Cacao, Yaren gained professional experience and internships in Mexico and the United States in the hotel industry, basic studies of the English language in Ireland, as well as experience in coffee shops and eventual catering services in the aforementioned country.

In Todays conversation we will cover:

  • Yaren's background in hospitality and how it shaped her approach to café ownership
  • The importance of local ingredients like cacao, vanilla, and seasonal fruits in menu development
  • The fusion concept: blending Oaxaca's traditional cuisine with innovative techniques
  • Strategies for staff training on product knowledge and hospitable interactions
  • How maintaining integrity and values in sourcing creates a loyal customer base
  • The role of small-scale, traditional equipment like clay pots in preserving culture
  • Tips for fostering a passionate, adaptable team that shines in a small setting
  • Motivation and continuous learning in a competitive, evolving industry

Links: 

Instagram: @Cafeto_cacao

 


Running a coffee shop is about so much more than pulling great shots. It's a complex dance of craft, culture, and commerce that demands a unique kind of leadership. That's the space where Keys To The Shop : Equipping Coffee Shop Leaders lives. Hosted by Chris Deferio, this podcast digs into the real, often unspoken challenges faced by owners, managers, and aspiring leaders in the specialty coffee world. Each conversation moves beyond abstract theory to deliver concrete, usable strategies you can apply directly to your operation. You'll hear from a diverse range of voices, including seasoned coffee professionals and insightful experts from other fields, all focused on the practicalities of building a thriving business. Episodes tackle the full spectrum of running a shop, from daily systems and financial health to fostering a positive team environment and developing your own skills as a leader. The aim is to provide a genuine resource for growth, whether you're looking to refine your barista program, improve your shop's profitability, or scale your vision thoughtfully. Tune in for honest discussions that equip you with more than just inspiration-they offer the tangible keys to building a better, more sustainable coffee business. This podcast understands that your passion is for coffee, but your success depends on mastering the craft of leadership.
Author: Language: English Episodes: 50

Keys To The Shop : Equipping Coffee Shop Leaders
Podcast Episodes
SHIFT BREAK! Why You Need To Cross-Train Staff [not-audio_url] [/not-audio_url]

Duration: 7:49
In too many cafes we find staff trained only in the areas they work in with minimal to no knowledge or understanding in other parts of the business. This derails a cafes growth and effectiveness. Staff in the front are n…
SHIFT BREAK! Why It's Hard To Find Good Help These Days [not-audio_url] [/not-audio_url]

Duration: 9:49
We have heard this phrase before and, if we are honest, we have said it a couple times too. The statement is problematic since it assumes that the world around us is the reason we can't seem to find the help we want. Tod…
SHIFT BREAK! You're Only as Good as Your Worst Drink [not-audio_url] [/not-audio_url]

Duration: 6:51
It may seem unfair, but it is the truth. Customer hold a special place in their brains for negative experiences. Don't we do the same? And when do most of these lower quality experiences tend to take place? Usually when…
605: What To Do When You've Been Promoted To Manager [not-audio_url] [/not-audio_url]

Duration: 39:19
Congratulations! You have been made the cafe manager! Now what? Well, you are now occupying one of the most critical roles in all of coffee retail. As a leader you have a lot of growth opportunities and can make a massiv…
SHIFT BREAK! Addressing "Bad Apples" On Your Staff [not-audio_url] [/not-audio_url]

Duration: 14:33
Nothing kills cafe culture like an a staff member who is a bad fit for their role. Often this manifests in work performance issues that are felt by customers, coworkers, and leaders alike. It brings people down. The diab…
604: 5 Habits Holding You and Your Team Back [not-audio_url] [/not-audio_url]

Duration: 40:53
Habits we develop around work and leadership can serve to help us grow, or they can hold us back from growth. Many leaders unintentionally develop habits that feel like the right thing in the moment, but in the end actua…