612: Founder Friday! w/ Yaren Maya of Cafeto Cacao in Oaxaca, Mexico!

612: Founder Friday! w/ Yaren Maya of Cafeto Cacao in Oaxaca, Mexico!

Author: Chris Deferio June 24, 2026 Duration: 46:59

I am so glad that I came across this jewel of a cafe in Oaxaca City, Oaxaca, Mexico. We hear often about direct trade relationships, local sourcing, excellent hospitality, and servant leadership all as aspirations of mindful operators. This place is living these aspirations as a part of the daily rhythm. Coffee and Cacao from their backyard. Signature drinks and a food menu made from ingredients direct from local farms. A deep focus on Oaxacan culture and tradition.

I am so happy to welcom to the show the founder of Cafeto Cacao, Yaren Maya!

Yaren Maya is the Founder and Owner of the amazing Cafeto Cacao, a specialty coffee shop in Oaxaca, Mexico. She has been working in the coffee and cacao industry for three years already and the cafe has established itself as the premier destination for thoughtful and excellent hospitality and menu items sourced from Oaxaca. A beautiful business showcasing local flavor, creativity, and kind service to neighbors and tourists alike.

Yaren is also the co-creator of an Oaxacan fusion restaurant, which has been operating for five years and caters for lunches, dinners, and events. Working by the side of others professionals of the industry in Food and Beverages in Oaxaca City, Yaren continues to grow her professional skills as she creates, leads, and serves.

Prior to the restaurant and Cafeto Cacao, Yaren gained professional experience and internships in Mexico and the United States in the hotel industry, basic studies of the English language in Ireland, as well as experience in coffee shops and eventual catering services in the aforementioned country.

In Todays conversation we will cover:

  • Yaren's background in hospitality and how it shaped her approach to café ownership
  • The importance of local ingredients like cacao, vanilla, and seasonal fruits in menu development
  • The fusion concept: blending Oaxaca's traditional cuisine with innovative techniques
  • Strategies for staff training on product knowledge and hospitable interactions
  • How maintaining integrity and values in sourcing creates a loyal customer base
  • The role of small-scale, traditional equipment like clay pots in preserving culture
  • Tips for fostering a passionate, adaptable team that shines in a small setting
  • Motivation and continuous learning in a competitive, evolving industry

Links: 

Instagram: @Cafeto_cacao

 


Running a coffee shop is about so much more than pulling great shots. It's a complex dance of craft, culture, and commerce that demands a unique kind of leadership. That's the space where Keys To The Shop : Equipping Coffee Shop Leaders lives. Hosted by Chris Deferio, this podcast digs into the real, often unspoken challenges faced by owners, managers, and aspiring leaders in the specialty coffee world. Each conversation moves beyond abstract theory to deliver concrete, usable strategies you can apply directly to your operation. You'll hear from a diverse range of voices, including seasoned coffee professionals and insightful experts from other fields, all focused on the practicalities of building a thriving business. Episodes tackle the full spectrum of running a shop, from daily systems and financial health to fostering a positive team environment and developing your own skills as a leader. The aim is to provide a genuine resource for growth, whether you're looking to refine your barista program, improve your shop's profitability, or scale your vision thoughtfully. Tune in for honest discussions that equip you with more than just inspiration-they offer the tangible keys to building a better, more sustainable coffee business. This podcast understands that your passion is for coffee, but your success depends on mastering the craft of leadership.
Author: Language: English Episodes: 50

Keys To The Shop : Equipping Coffee Shop Leaders
Podcast Episodes
SHIFT BREAK! Why You Will Always Be A Small Coffee Shop [not-audio_url] [/not-audio_url]

Duration: 9:15
Our image of who we are as a business is not necessarily the same as that of our customer. We see all the inside gears and pulleys that hide beneath the surface. We see the scope and organizational diagram of the cafe, t…
SHIFT BREAK! The Mindset of Working Clean [not-audio_url] [/not-audio_url]

Duration: 14:13
Having a clean cafe and a clean bar is not just a surface level pursuit. The mindset it takes to keep things clean while busy is a discipline that have far reaching benefits extending to the quality of our products, dept…
SHIFT BREAK! "What's Next in Coffee" [not-audio_url] [/not-audio_url]

Duration: 9:40
The more we ask this question the more we tend to steal time and consideration away from what we have of value in the present. The coffee shop and the larger industry for that matter, are obsessed with not being left beh…
601: Why Your Cafe Staff Meeting Might Be Doomed To Fail [not-audio_url] [/not-audio_url]

Duration: 27:14
Meetings can be a very useful part of running a cafe. The way we tend to use them though has become a real problem. In fact, rather than helping, even the most well intentioned of meetings, might actually hurt your busin…
600: Founder Friday w/ Sammy Piccolo of Prado Cafe | Vancouver, BC [not-audio_url] [/not-audio_url]

Duration: 55:36
The world of specialty coffee today owes a lot of its success to those who helped build movements and create opportunities in earlier years. The times where new and actually meaningful advances in coffee shops, coffee cr…
SHIFT BREAK: Forget Productivity [not-audio_url] [/not-audio_url]

Duration: 11:24
The hustle of business creates a fear culture where operators worry about their productivity at a near constant rate. We scratch our heads over how to prevent burn-out and talk about work life balance, but what about hav…