ROR #40 w/ Chris Johnson of Purefi Coffee Roasters, Spring Texas : Roasting Excellent Coffee With Purpose

ROR #40 w/ Chris Johnson of Purefi Coffee Roasters, Spring Texas : Roasting Excellent Coffee With Purpose

Author: Chris Deferio March 25, 2026 Duration: 48:02

Roasting and brewing creates opportunity for mentorship and relationships that last longer than the sensory experience of the cup. Seriously pursuing technical excellence is a part of securing this opportunity and today's guest has been on a journey to bring both to the table. On this Rate of Rise we are talking with Purefi Coffee Roasters, Chris Johnson!

Chris is the lead roaster and co-founder of Purefi Coffee Roasters in Spring, TX where they use the service of specialty coffee roasting to mentor the next generation and to partner with local and global initiatives that create positive change in the world.  He enjoys roasting coffee and aims to excel at highlighting the quality and consistency of each coffee sourced, roasted, and brewed by his hands.  

We discuss:

- His beginnings in coffee
- How his story informs the vision and mission of Purefi
- Highlighting the unique characteristics of each coffee
- Why feedback from customers is crucial
- Mentorship and relationship in the business
- Sourcing simplicity
- Having a wider variety for more customers

Related episodes: 

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www.millcityroasters.com

 


Running a coffee shop is about so much more than pulling great shots. It's a complex dance of craft, culture, and commerce that demands a unique kind of leadership. That's the space where Keys To The Shop : Equipping Coffee Shop Leaders lives. Hosted by Chris Deferio, this podcast digs into the real, often unspoken challenges faced by owners, managers, and aspiring leaders in the specialty coffee world. Each conversation moves beyond abstract theory to deliver concrete, usable strategies you can apply directly to your operation. You'll hear from a diverse range of voices, including seasoned coffee professionals and insightful experts from other fields, all focused on the practicalities of building a thriving business. Episodes tackle the full spectrum of running a shop, from daily systems and financial health to fostering a positive team environment and developing your own skills as a leader. The aim is to provide a genuine resource for growth, whether you're looking to refine your barista program, improve your shop's profitability, or scale your vision thoughtfully. Tune in for honest discussions that equip you with more than just inspiration-they offer the tangible keys to building a better, more sustainable coffee business. This podcast understands that your passion is for coffee, but your success depends on mastering the craft of leadership.
Author: Language: English Episodes: 100

Keys To The Shop : Equipping Coffee Shop Leaders
Podcast Episodes
SHIFT BREAK! New Managers: Learning Before Changing [not-audio_url] [/not-audio_url]

Duration: 10:45
When a new manager is placed in a cafe, they often will try to change a lot of things in a bid to justify their role and/or create what they believe is the positive change they have long wanted to see as a barista. While…
553: Career Success, Hospitality, and Cafe Culture w/ Akaash Saini [not-audio_url] [/not-audio_url]

Duration: 57:57
How we grow in the coffee industry will determine how we lead and how we influence those around us. Our guest today has developed a career that has allowed him to not only grow himself into one with a broad and practical…
SHIFT BREAK! Should You Remodel or Renew Your Cafe? [not-audio_url] [/not-audio_url]

Duration: 8:52
If we change anything in the cafe, it will more likely be something related to the optics, branding, or remodeling the physical cafe in order to get that feeling like we have become different and this will usher in more…
551: Encore: Designing the Guest Experience w/ Doctor Lisa Waxman! [not-audio_url] [/not-audio_url]

Duration: 53:38
Designing the experience is pretty much all we focus on. From the colors, textures, sounds, layouts - to the drinks themselves, people's experience is something that is born from design. If we want it to be a good one, w…
SHIFT BREAK! Better Than Bad is Not Good [not-audio_url] [/not-audio_url]

Duration: 9:53
Your decisions in the business related to hiring, quality, operations etc need to be based on what is actually good for the business and the people you work with and for now. Trouble is that we often are stuck at a low l…
550: Replace These Distractions and Watch Your Cafe Grow! [not-audio_url] [/not-audio_url]

Duration: 43:27
I don't think there has been a time in the history of coffee shops where we have been so distracted by things that promise to bring value but turn out to be simply distractions. Noise vs signal, image vs substance, and s…

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