Being a Trusted Advisor in the IT Space in the Age of SaaS with David M. Wright of Disruptive Innovations

Being a Trusted Advisor in the IT Space in the Age of SaaS with David M. Wright of Disruptive Innovations

Author: Content Allies - B2B Podcast Production March 14, 2022 Duration: 36:54

David M. Wright, Founder & CEO at Disruptive Innovations, shares his insights on digital transformation and strategy. His firm helps enterprises, especially non-technical ones, navigate through this stage.

‘Digital transformation’ has been thrown around a lot. Its meaning is often misinterpreted. Wright defines it as supporting your business strategy with an IT solution; a strategy that supports key business functions like interdepartmental collaboration, reaching your customers, or enhancing your product.

Wright feels that services like his are especially relevant now. With so many self-service solutions and SaaS options, non-tech businesses can dig themselves into a hole. Trying to take on a digital strategy without a set plan will do more harm than good—having overlapping solutions that cost too much or going through more processes instead of streamlining them. 

Wright also shares that this digital strategy has grown even more relevant during the pandemic. Customer experience dictates if you sink or swim. On the back end, security threats are even more dangerous to your brand and to your customers. 

Business leaders keen on optimizing their IT strategy will find the discussion eye-opening. This holds especially true for companies that have taken on a digital strategy by themselves without a technical pedigree. 

 

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Each week, Leaders of B2B Podcast-Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue Growth sits down with the people who are actually building and scaling business-to-business companies. Produced by Content Allies-B2B Podcast Production, these conversations move beyond surface-level advice to explore the specific strategies, challenges, and decisions that define modern B2B leadership. You’ll hear founders of venture-backed startups, CEOs of established SaaS firms, and marketing executives responsible for driving demand, all sharing their real-world experiences. The discussions are grounded in practical expertise, covering everything from revenue growth frameworks and sales process optimizations to the analytics behind successful marketing campaigns. This isn't about abstract theory; it's a direct line to the nuanced, in-the-weeds knowledge that helps teams execute and grow. Whether you're leading a company, managing a revenue department, or looking to understand the mechanics of B2B tech, this podcast provides a consistent source of actionable insight from the front lines.
Author: Language: English Episodes: 100

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