Building a Truly Engaging Brand That Starts Conversations with Kenny Nguyen at ThreeSixtyEight

Building a Truly Engaging Brand That Starts Conversations with Kenny Nguyen at ThreeSixtyEight

Author: Content Allies - B2B Podcast Production January 9, 2023 Duration: 39:31

Kenny Nguyen, CEO and Co-Founder at ThreeSixtyEight, shares his iconic journey that led him to help #B2B #businessleaders find their purpose and their brand.


Kenny says that building an engaging brand is the best way for companies to grow their customers. Customers shouldn’t feel they are being marketed to but instead feel like they are part of a community they have a voice in. To achieve this, your company needs to be doing what you say your brand does. And it’s essential that your brand focuses on what matters to your customers. 


Kenny shares how his stumbles helped him find his purpose. He also talks about how #leadership should recruit ahead and attract the right people, and that creativity is essential to expand how you think and to see things differently.



This episode is brought to you by Content Allies.


Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. 


We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. 


You show up and have conversations, we handle everything else. Learn more at ContentAllies.com


Each week, Leaders of B2B Podcast-Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue Growth sits down with the people who are actually building and scaling business-to-business companies. Produced by Content Allies-B2B Podcast Production, these conversations move beyond surface-level advice to explore the specific strategies, challenges, and decisions that define modern B2B leadership. You’ll hear founders of venture-backed startups, CEOs of established SaaS firms, and marketing executives responsible for driving demand, all sharing their real-world experiences. The discussions are grounded in practical expertise, covering everything from revenue growth frameworks and sales process optimizations to the analytics behind successful marketing campaigns. This isn't about abstract theory; it's a direct line to the nuanced, in-the-weeds knowledge that helps teams execute and grow. Whether you're leading a company, managing a revenue department, or looking to understand the mechanics of B2B tech, this podcast provides a consistent source of actionable insight from the front lines.
Author: Language: English Episodes: 100

Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue Growth
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