Grow-Up Your Company by Making Your Customers Happier with Michael Johnson at Metrc

Grow-Up Your Company by Making Your Customers Happier with Michael Johnson at Metrc

Author: Content Allies - B2B Podcast Production January 16, 2023 Duration: 34:58

On this episode, Michael Johnson, Chief Executive Officer at Metrc talks about taking #B2B companies from start-up to grown-up.

 

Michael’s approach centers around finding the right ways to make your customers happy. He believes that #leadership should kick off by paying close attention to employees. Your employees are the ones that really understand the inner workings of your business and can provide direction for your customers. He also believes in going directly to the customer for feedback — to truly know their business problems and be better at delivering solutions.


Michael advocates employing like-cultured people and empowering them to help your business grow. He also encourages new #businessleaders to find their niche and their ‘superpower’. 



This episode is brought to you by Content Allies.


Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. 


We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. 


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Each week, Leaders of B2B Podcast-Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue Growth sits down with the people who are actually building and scaling business-to-business companies. Produced by Content Allies-B2B Podcast Production, these conversations move beyond surface-level advice to explore the specific strategies, challenges, and decisions that define modern B2B leadership. You’ll hear founders of venture-backed startups, CEOs of established SaaS firms, and marketing executives responsible for driving demand, all sharing their real-world experiences. The discussions are grounded in practical expertise, covering everything from revenue growth frameworks and sales process optimizations to the analytics behind successful marketing campaigns. This isn't about abstract theory; it's a direct line to the nuanced, in-the-weeds knowledge that helps teams execute and grow. Whether you're leading a company, managing a revenue department, or looking to understand the mechanics of B2B tech, this podcast provides a consistent source of actionable insight from the front lines.
Author: Language: English Episodes: 100

Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue Growth
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