Scaling Companies Effectively Using Interim Revenue Executives with Tom Glason of Scalewise

Scaling Companies Effectively Using Interim Revenue Executives with Tom Glason of Scalewise

Author: Content Allies - B2B Podcast Production April 20, 2022 Duration: 36:23
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue Growth
BusinessManagementMarketing

Tom Glason, Co-Founder & CEO at Scalewise, dishes out a different perspective on scaling for startup founders. Glason thinks the biggest challenge in scaling comes when you need to expand your commercial team. Whether it’s called sales, business development, revenue, or growth—they all funnel to building your commercials.

The problem is twofold. Firstly, startups don’t have the experience yet to know what kind of commercial executive they need. And secondly, the most experienced talent will heavily impact the exchequer. The result is a tug-of-war between raising inexperienced internal talent or hiring expensive senior leaders you aren’t ready for. 

Glason thinks the best way to solve this is by hiring interim commercial leaders. This provides talent that has the necessary experience and proven capability. The interim nature also allows the person to expedite the speed of readiness of raw talent. When the time comes, they will be ready to take on the role while the interim leader moves to their next assignment. Since the position is interim, the expectation of locking-in the talent is diminished. This can provide relief to the bottom line.

Glason also shares insight on those working with multiple companies or projects. He thinks it’s important to focus on one project or company at a time. It’s also imperative that you realize what you can’t or shouldn’t be doing. This can prompt action to hire someone who can fulfill these functions.

Founders faced with the pressure of successfully scaling their startup will find Glason’s ideas insightful and helpful. Glason also shares great ideas on juggling multiple tasks and roles; something founders often struggle with. 

This episode is brought to you by Content Allies.

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Each week, Leaders of B2B Podcast-Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue Growth sits down with the people who are actually building and scaling business-to-business companies. Produced by Content Allies-B2B Podcast Production, these conversations move beyond surface-level advice to explore the specific strategies, challenges, and decisions that define modern B2B leadership. You’ll hear founders of venture-backed startups, CEOs of established SaaS firms, and marketing executives responsible for driving demand, all sharing their real-world experiences. The discussions are grounded in practical expertise, covering everything from revenue growth frameworks and sales process optimizations to the analytics behind successful marketing campaigns. This isn't about abstract theory; it's a direct line to the nuanced, in-the-weeds knowledge that helps teams execute and grow. Whether you're leading a company, managing a revenue department, or looking to understand the mechanics of B2B tech, this podcast provides a consistent source of actionable insight from the front lines.
Author: Language: English Episodes: 100

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Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue Growth
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