BONUS How AEO Is Replacing SEO—And What Your Law Firm Needs to Do About It

BONUS How AEO Is Replacing SEO—And What Your Law Firm Needs to Do About It

Author: Marilyn Jenkins July 31, 2025 Duration: 26:02
Search is changing—and fast. If your law firm is still relying on old-school SEO tactics alone, you’re already behind. In this 30-minute workshop, Marilyn Jenkins breaks down the rise of Answer Engine Optimization (AEO)—what it is, why it matters, and how law firms can adapt to stay visible, relevant, and profitable in an AI-driven world. You’ll discover: Why Google’s new AI Overviews and zero-click searches are reshaping how people find legal services The difference between SEO and AEO—and w...

Running a law firm means you're not just a lawyer anymore-you're a CEO, a marketer, and a leader steering a business through complex challenges. The Leadership In Law Podcast, hosted by Marilyn Jenkins, speaks directly to that reality. This isn't about case law; it's about the business of law. You'll hear frank conversations and practical strategies focused on growth, scaling operations, and building a practice that thrives without burning you out. Episodes tackle the unspoken hurdles firm owners face, from client acquisition and team management to cultivating a sustainable vision for success. Tune in for a blend of actionable insights and real-world stories from those who've navigated the path, offering a genuine resource for the business side of your practice. If you're looking to move beyond the day-to-day and truly lead your firm forward, this podcast provides the thoughtful perspective you need.
Author: Language: en-us Episodes: 100

Leadership In Law Podcast
Podcast Episodes
S03E120 How Communication Builds Strong Firms with Linda Carlisle [not-audio_url] [/not-audio_url]

Duration: 30:53
Culture becomes strategy when pressure rises. We sit down with communications leader Linda Carlisle to unpack how empathy, transparency, and purpose turn disengaged teams into high-performing ones, and why this work is m…
S03E118 Lawyer Well-Being & Networking with Emily Logan Stedman [not-audio_url] [/not-audio_url]

Duration: 30:25
Ever catch yourself wishing for a harmless excuse to avoid your inbox? That quiet thought is more common than most lawyers admit, and it’s one of several subtle signs our guest, commercial litigator Emily Logan Stedman,…
S03E116 The Importance of Referral Marketing with Delisi Friday [not-audio_url] [/not-audio_url]

Duration: 31:46
Referrals don’t have to be random. We sit down with legal marketing strategist Delisi Friday to show how law firms can turn trust into a steady pipeline by building real relationships, staying top of mind, and using Link…
S03E114 Hourly Billing Is Nuts with Jonathan Stark [not-audio_url] [/not-audio_url]

Duration: 30:57
Imagine your fastest work earning you the most money and your clients feeling calmer as the matter progresses. That’s the power of pricing outcomes instead of hours. We sit down with Jonathan Stark, author of Hourly Bill…
BONUS: The Google Maps Playbook In the AI Age with Marilyn Jenkins [not-audio_url] [/not-audio_url]

Duration: 36:31
The Google Maps Playbook for Law Firms in the AI Age Free Training How to Dominate Local Searches with AI Optimization! Learn how to take advantage of the #1 place your future clients are clicking and calling when they n…