S03E116 The Importance of Referral Marketing with Delisi Friday

S03E116 The Importance of Referral Marketing with Delisi Friday

Author: Marilyn Jenkins December 11, 2025 Duration: 31:46
Referrals don’t have to be random. We sit down with legal marketing strategist Delisi Friday to show how law firms can turn trust into a steady pipeline by building real relationships, staying top of mind, and using LinkedIn the way clients and peers actually do. Delisi grew firms from seven to eight figures and learned early that the best cases arrive through people who already believe in your work. She explains why referrals convert better than ads, why former clients are your hidden goldmi...

Running a law firm means you're not just a lawyer anymore-you're a CEO, a marketer, and a leader steering a business through complex challenges. The Leadership In Law Podcast, hosted by Marilyn Jenkins, speaks directly to that reality. This isn't about case law; it's about the business of law. You'll hear frank conversations and practical strategies focused on growth, scaling operations, and building a practice that thrives without burning you out. Episodes tackle the unspoken hurdles firm owners face, from client acquisition and team management to cultivating a sustainable vision for success. Tune in for a blend of actionable insights and real-world stories from those who've navigated the path, offering a genuine resource for the business side of your practice. If you're looking to move beyond the day-to-day and truly lead your firm forward, this podcast provides the thoughtful perspective you need.
Author: Language: en-us Episodes: 100

Leadership In Law Podcast
Podcast Episodes
S03E149 Community for Law Firm Growth with Lawyer.com's Colleen Joyce [not-audio_url] [/not-audio_url]

Duration: 29:20
Most law firms don’t stall because they lack talent, they stall because they hesitate. Colleen Joyce, founder of Lawyer.com and the Lawyer Growth Summit, shares how she grew a simple idea into an eight-figure legal platf…
S03E148 Preparing for a Cyber Security Crisis with Josh Cook [not-audio_url] [/not-audio_url]

Duration: 40:44
A cyber attack isn’t just an IT fire to put out. It’s a business moment that tests leadership, communication, and trust. We sit down with Josh Cook, partner at Prince Lobel and former global cyber counsel for a Fortune G…
S03E146 Crushing It On Camera with Abby Walla & David Storch [not-audio_url] [/not-audio_url]

Duration: 41:55
Video is no longer optional for law firm marketing, but most attorneys still get stuck between two bad choices: rambling with no plan or reading a script until they sound like a robot. We sit down with Abby Walla and Dav…
S03E144 Building a Bold Brand with Erik Pelton [not-audio_url] [/not-audio_url]

Duration: 28:18
We sit down with trademark attorney and boutique firm owner Erik Pelton to unpack how he grew from true solo to a trusted team by flipping the traditional playbook: flat fees over hourly surprises, simple videos over pol…