S02E77 Winning SEO In a Saturated Market with Lindsey Busfield

S02E77 Winning SEO In a Saturated Market with Lindsey Busfield

Author: Marilyn Jenkins June 23, 2025 Duration: 27:58
Lindsey Busfield, VP of Optimize My Firm, shares her journey from managing Amish chicken farms to becoming an SEO strategist for some of the nation's most powerful law firm websites. With refreshing candor, she explains why most traditional SEO tactics fail modern attorneys and reveals the strategies that work in 2023. For small and mid-sized firms competing against giants like Morgan & Morgan, Lindsey offers hope through strategic positioning. Rather than trying to outspend the competit...

Running a law firm means you're not just a lawyer anymore-you're a CEO, a marketer, and a leader steering a business through complex challenges. The Leadership In Law Podcast, hosted by Marilyn Jenkins, speaks directly to that reality. This isn't about case law; it's about the business of law. You'll hear frank conversations and practical strategies focused on growth, scaling operations, and building a practice that thrives without burning you out. Episodes tackle the unspoken hurdles firm owners face, from client acquisition and team management to cultivating a sustainable vision for success. Tune in for a blend of actionable insights and real-world stories from those who've navigated the path, offering a genuine resource for the business side of your practice. If you're looking to move beyond the day-to-day and truly lead your firm forward, this podcast provides the thoughtful perspective you need.
Author: Language: en-us Episodes: 100

Leadership In Law Podcast
Podcast Episodes
S04E156 From Reactive to Proactive Business Owner with Chris Papin [not-audio_url] [/not-audio_url]

Duration: 33:01
Your calendar isn't the problem, your priorities are. In this episode, JD/CPA Chris Papin shares practical strategies for law firm owners to take control of their time, align their schedules with business goals, and stop…
S04E154 Rediscovering Your Hobbies for Quality of Life Andrea Diaz [not-audio_url] [/not-audio_url]

Duration: 32:34
You can love the law and still miss yourself. That tension is where my conversation with public defender and author-illustrator Andrea Diaz begins, and it quickly turns into a practical guide for any attorney trying to p…
S04E153 Becoming a Biz Dev Rainmaker with David H. Freeman [not-audio_url] [/not-audio_url]

Duration: 34:02
Rainmaking doesn’t fail in law firms because lawyers are lazy or “not salespeople.” It fails because most firms treat business development like an event instead of a system. We talk with David Freeman, a National Law Jou…
S04E152 Becoming Your Best Human with Stanley Bronstein [not-audio_url] [/not-audio_url]

Duration: 37:44
A lot of lawyers are trained to grind through discomfort and call it professionalism, until the body taps out or the mind does. We sit down with Stanley Bronstein, an attorney, CPA, life coach, and author who rebuilt his…
BONUS: Take Control of Your Online Reputation - Free Webinar [not-audio_url] [/not-audio_url]

Duration: 19:39
Your online reputation is either closing cases for you right now, or quietly sending clients to your competition. Most attorneys don't know which one it is. This webinar changes that. Marilyn Jenkins, Founder & CEO of La…
S04E151 Mediation for Better Client Outcomes with Felicia Harris Hoss [not-audio_url] [/not-audio_url]

Duration: 32:49
A lawsuit can swallow years of your life, millions in reserves, and months of leadership attention, and still end with an outcome no one really likes. That’s why we sat down with Felicia Harris Hoss, a full-time independ…
S03E149 Community for Law Firm Growth with Lawyer.com's Colleen Joyce [not-audio_url] [/not-audio_url]

Duration: 29:20
Most law firms don’t stall because they lack talent, they stall because they hesitate. Colleen Joyce, founder of Lawyer.com and the Lawyer Growth Summit, shares how she grew a simple idea into an eight-figure legal platf…