S03E145 Video Testimonials for AI Search Visibility with Jonathan Schüßler

S03E145 Video Testimonials for AI Search Visibility with Jonathan Schüßler

Author: Marilyn Jenkins March 26, 2026 Duration: 30:55
Trust is no longer a five-star number, it’s a face, a name, and a story. We sit down with marketing strategist and filmmaker Jonathan Schüßler to break down how authentic video testimonials turn strangers into confident clients, and why they now outperform written reviews for credibility, conversion, and search. We start with the psychology: seeing and hearing a real client conveys sincerity you can’t fake. Jonathan explains how to structure a testimonial like a mini-case study, lead with th...

Running a law firm means you're not just a lawyer anymore-you're a CEO, a marketer, and a leader steering a business through complex challenges. The Leadership In Law Podcast, hosted by Marilyn Jenkins, speaks directly to that reality. This isn't about case law; it's about the business of law. You'll hear frank conversations and practical strategies focused on growth, scaling operations, and building a practice that thrives without burning you out. Episodes tackle the unspoken hurdles firm owners face, from client acquisition and team management to cultivating a sustainable vision for success. Tune in for a blend of actionable insights and real-world stories from those who've navigated the path, offering a genuine resource for the business side of your practice. If you're looking to move beyond the day-to-day and truly lead your firm forward, this podcast provides the thoughtful perspective you need.
Author: Language: en-us Episodes: 100

Leadership In Law Podcast
Podcast Episodes
S02E69 Growing A Successful Personal Injury Firm with Mitchell Panter [not-audio_url] [/not-audio_url]

Duration: 33:13
How do you build a thriving personal injury law firm that stands the test of time? Mitchell Panter, managing partner of Panter, Panter and Sampedro in Miami, reveals the strategies that have sustained his practice for ov…
S02E68 Asbestos Litigation Changes with Justinian Lane [not-audio_url] [/not-audio_url]

Duration: 26:48
Justinian Lane’s grandfather survived World War II but later faced a deadly battle with asbestos exposure—an illness that impacted three generations of their family. This deeply personal experience inspired Lane to shift…
S02E67 401k Retirement Plan Options with Matt Ruttenberg [not-audio_url] [/not-audio_url]

Duration: 32:28
Most attorneys view 401k plans simply as employee benefits, but Matt reveals they're powerful financial tools when properly structured. "That's probably about the farthest from the truth that I can explain to someone," h…
S02E66 Sciences & Intellectual Property with Daniel Scola, Jr. [not-audio_url] [/not-audio_url]

Duration: 29:11
A scientist's stolen notebook sparked Dan Scola's passion for intellectual property law. Now a managing partner at Hoffman Baron LLP, Dan reveals the essential yet often misunderstood world of IP protection on this episo…
S02E65 Biz Law & Pro Bono to Keep Life Interesting with Elissa Hecker [not-audio_url] [/not-audio_url]

Duration: 25:18
What truly protects a growing business in today's complex legal landscape? Attorney Elissa Hecker pulls back the curtain on the essential legal foundations every entrepreneur needs but often overlooks. Celebrating 21 yea…
S02E64 Managing Multiple Threats & Staying Calm with Michael Stockham [not-audio_url] [/not-audio_url]

Duration: 26:23
What happens when a poetry major becomes a high-stakes litigator and bestselling novelist? Michael Stockham's fascinating career journey provides a masterclass in leadership versatility and pursuing creative passions alo…