Are you ready to scale? with Lisa Princic (S5E142)

Are you ready to scale? with Lisa Princic (S5E142)

Author: Autumn Witt Boyd | Go-To Lawyer for Online Entrepreneurs June 8, 2020 Duration: 44:05
Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
BusinessEntrepreneurship

You've started your business, created your products, and maybe even made a few sales.

Think you're ready to scale? Not so fast…

Messaging and marketing expert Lisa Princic joins the podcast to talk about the importance of nailing down value proposition BEFORE you scale, the most common marketing mistakes she sees businesses make, and more.

In this episode, we'll cover:

  • Why identifying your value proposition is critical to scaling your business
  • How you can prevent marketing burnout by tracking where your leads come from
  • Why getting in front of more people isn't necessarily the best way to scale your business
  • How risk factors into deciding if it's the right time to register your trademark
  • What you need to know about whether or not you need to register your trademark in a foreign country (Lisa's Canadian but has a lot of U.S. clients)
  • Why it really is worth it to narrow your marketing focus

BONUS: Worried you'll make one of the mistakes mentioned in today's episode? We've got you covered. Our guide to using other people's content has you covered. Download your free copy below. 

Resources:

Lisa's website: https://scalingdeep.com/

Lisa's Messaging Toolkit: https://scalingdeep.com/toolkit/

Lisa's Marketing Roadmap: https://scalingdeep.com/roadmap/

Scaling Deep podcast: https://scalingdeep.com/podcast

This podcast is information, not legal advice specific to your situation.


Navigating the legal landscape of an online business often feels like deciphering a foreign language. Legal Road Map®: copyright, trademark and business law info for online entrepreneurs translates that complex language into actionable advice you can use right away. Hosted by Autumn Witt Boyd, a practicing attorney who focuses specifically on creative and digital businesses, this podcast serves as a reliable guide through the common yet confusing legal questions entrepreneurs face daily. Each episode tackles practical topics, from the essential contracts you need to protect your work and client relationships to understanding the real purpose behind website policies like terms of service and privacy notices. You’ll hear clear explanations on how copyright and trademark law applies to your original content, branding, and products, helping you secure your intellectual property without unnecessary jargon. Think of it as a regular consultation with a trusted expert, designed to demystify the law so you can make informed decisions and focus on growing your venture with greater confidence and security. Tune in for straightforward conversations that replace legal anxiety with a practical plan, making this podcast an invaluable resource for any entrepreneur building a business in the digital space.
Author: Language: English Episodes: 100

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Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
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