Course creator interview: Liz Germain on video marketing & Integrity (S4E82)

Course creator interview: Liz Germain on video marketing & Integrity (S4E82)

Author: Autumn Witt Boyd | Go-To Lawyer for Online Entrepreneurs April 15, 2019 Duration: 39:52

Video marketing & YouTube expert Liz Germain joins the podcast in this episode to talk with Autumn about keeping integrity at the forefront of your business and some legal lessons learned.

In this episode, you'll learn:

  • How offering online courses can unlock your time as a business owner
  • How to use online courses to prequalify potential 1:1 clients
  • Why too much learning and attending too many conferences can be a bad thing
  • Important lessons Liz learned about required FTC disclosures for sponsored content
  • The downsides of using Paypal for payment processing, plus how your written refund policy can be your saving grace

Visit www.awbfirm.com/podcast82 for a transcript and show notes.

BONUS: Head over to www.awbfirm.com/course for instant access to our brand new, free masterclass, 3 Legal Protections Your Course Business is Probably Missing, and our legal checklist for course creators (plus you'll be the first to know when new episodes are live).

Resources:

Liz Germain: www.lizdoesvideo.com

Liz's Video Growth Course: https://videogrowthcourse.com/

Marketing School Podcast: https://marketingschool.io/

This podcast is information, not legal advice specific to your situation.


Navigating the legal landscape of an online business often feels like deciphering a foreign language. Legal Road Map®: copyright, trademark and business law info for online entrepreneurs translates that complex language into actionable advice you can use right away. Hosted by Autumn Witt Boyd, a practicing attorney who focuses specifically on creative and digital businesses, this podcast serves as a reliable guide through the common yet confusing legal questions entrepreneurs face daily. Each episode tackles practical topics, from the essential contracts you need to protect your work and client relationships to understanding the real purpose behind website policies like terms of service and privacy notices. You’ll hear clear explanations on how copyright and trademark law applies to your original content, branding, and products, helping you secure your intellectual property without unnecessary jargon. Think of it as a regular consultation with a trusted expert, designed to demystify the law so you can make informed decisions and focus on growing your venture with greater confidence and security. Tune in for straightforward conversations that replace legal anxiety with a practical plan, making this podcast an invaluable resource for any entrepreneur building a business in the digital space.
Author: Language: English Episodes: 100

Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
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