Diversifying revenue in your web design business with Shannon Mattern (S5E158)

Diversifying revenue in your web design business with Shannon Mattern (S5E158)

Author: Autumn Witt Boyd | Go-To Lawyer for Online Entrepreneurs September 28, 2020 Duration: 37:42

If you're a service provider -- like a web designer or copywriter -- you might feel like you're tethered to a single revenue stream: designing websites or writing copy. But the online world now offers more opportunity than ever to diversify your revenue streams.

A mix of affiliate marketing, memberships, and online education can all be perfect complements to your service-based business. And in this episode web designer Shannon Mattern shares how she's incorporated many of these revenue streams into her own business.

In this episode, we'll cover:

  • The importance of setting boundaries and expectations with your clients
  • How preparing ahead of time for your boundaries to be pushed can help remove the emotion from dealing with it when it (inevitably!) happens
  • How packaging your services can help you more easily identify AND PREVENT scope creep
  • How combining affiliate marketing with 1:1 design services allowed Shannon to leave her day job faster than she could have with services alone
  • How Shannon has made sure she uses the appropriate disclosures for her affiliate relationships to stay legal
  • What Shannon wishes she would have done in her business 5 years ago

BONUS: If you're starting something new, or this episode has spotlighted areas of your business that have you worried, now is a great time to make sure your business is in good shape legally. Download our free legal checklist to make sure your business has a strong legal foundation at www.awbfirm.com/podcast158!

Resources mentioned in this episode:

Shannon's website: www.shannonmattern.com

Launch Party (AWB Firm website designer):  https://www.launchparty.live/

This podcast is information, not legal advice specific to your situation.


Navigating the legal landscape of an online business often feels like deciphering a foreign language. Legal Road Map®: copyright, trademark and business law info for online entrepreneurs translates that complex language into actionable advice you can use right away. Hosted by Autumn Witt Boyd, a practicing attorney who focuses specifically on creative and digital businesses, this podcast serves as a reliable guide through the common yet confusing legal questions entrepreneurs face daily. Each episode tackles practical topics, from the essential contracts you need to protect your work and client relationships to understanding the real purpose behind website policies like terms of service and privacy notices. You’ll hear clear explanations on how copyright and trademark law applies to your original content, branding, and products, helping you secure your intellectual property without unnecessary jargon. Think of it as a regular consultation with a trusted expert, designed to demystify the law so you can make informed decisions and focus on growing your venture with greater confidence and security. Tune in for straightforward conversations that replace legal anxiety with a practical plan, making this podcast an invaluable resource for any entrepreneur building a business in the digital space.
Author: Language: English Episodes: 100

Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
Podcast Episodes
Legal for course creators: The importance of legal (S3E80) [not-audio_url] [/not-audio_url]

Duration: 25:18
If you're an online course creator, you may not even know what you need to worry about when it comes to legal for your business. In Season 4 Autumn is alternating solo episodes with interviews of some of the biggest name…
Kathleen Shannon & Emily Thompson of Being Boss® (S3E78) [not-audio_url] [/not-audio_url]

Duration: 45:25
Being Boss® founders, Kathleen Shannon and Emily Thompson, share valuable insights about partnering with others in business and the ins and outs of publishing a book. Listen and learn: How essential a written Partnership…
Kendrick Shope on the right legal protections  (S3E76) [not-audio_url] [/not-audio_url]

Duration: 30:15
The Sales School and Authentic Selling founder shares about hiring a lawyer to create a custom contract for her online sales coaching business, and how her lawyer was able to talk her off a cliff during a difficult custo…
Common law + state trademarks (Legal Road Map® Podcast S3E72) [not-audio_url] [/not-audio_url]

Duration: 22:38
Did you know that a federally registered trademark isn't the only form of trademark protection available? There are actually three levels of protection in the U.S. trademark system -- common law, state law registration,…

«1...678910