Service Business Using Ads for Leads? This Episode Is For You

Service Business Using Ads for Leads? This Episode Is For You

Author: Nick Boddington May 4, 2026 Duration: 27:15
In this episode, we break down what’s really going wrong when Facebook ads fail to generate leads and, more importantly, how to fix it. We dive into the key factors that influence both the quantity and quality of leads, from your offer and messaging to your creatives and funnel setup, and explain why chasing cheap leads often leads to poor results. Using real examples, we explore the common mistakes advertisers make when they’re spending money but seeing little to no return, and share practic...

Ever feel like Facebook's advertising platform is a maze where everyone else seems to have a map? Lets Run Facebook Ads: The Podcast is your guide through that complexity, hosted by Nick Boddington. This isn't about vague theories or fleeting trends; it's a practical, hands-on resource for business owners, entrepreneurs, and marketers who need real results. Nick draws directly from his daily work, breaking down the specific tactics and strategies he uses to grow client accounts. You'll hear detailed discussions on crafting effective ad creatives, building conversion funnels that actually work, and understanding the platform's nuances to make your budget count. Each episode focuses on actionable advice, from foundational setup for beginners to advanced optimisation techniques for seasoned advertisers. The goal is straightforward: to help you move from uncertainty to confidence, turning Facebook's vast reach into measurable growth for your business. Tune in for a clear, no-fluff conversation that treats advertising as the essential business skill it truly is.
Author: Language: en-gb Episodes: 100

Lets Run Facebook Ads: The Podcast
Podcast Episodes
Why Your Complicated Meta Ads Strategy Is Costing You Sales [not-audio_url] [/not-audio_url]

Duration: 11:43
In this episode of Let’s Run Facebook Ads, Nick Boddington breaks down why overcomplicated Meta Ads strategies are a thing of the past. Discover how Advantage+ campaigns, broad targeting, and campaign budget optimisation…
Stop Being Emotional About Your Ads and Start Succeeding [not-audio_url] [/not-audio_url]

Duration: 11:36
In this episode of Let’s Run Facebook Ads, Nick Boddington tackles one of the biggest mistakes advertisers make - getting too emotional about their ads. We break down why the “set it and forget it” days of Facebook adver…
Funnels Demystified: How to Simplify Your Meta Ad Strategy [not-audio_url] [/not-audio_url]

Duration: 8:38
In this episode of Let’s Run Facebook Ads, Nick Boddington unpacks one of the most misunderstood aspects of running successful Meta ad campaigns: the funnel strategy. If you’ve been told you must run Top of Funnel (TOF),…
Crack the Code: Facebook Ad Objectives Explained [not-audio_url] [/not-audio_url]

Duration: 7:39
In this episode, Nick breaks down the core Facebook ad objectives —Awareness, Engagement, Traffic, and Sales —using a real-world example of user behaviour on social media. He explains how each objective aligns with diffe…
Retargeting Ads 101: How to Make Them Work For You [not-audio_url] [/not-audio_url]

Duration: 27:19
We've all heard of 'retargeting' customers but, what does it actually mean? And how do retargeting campaigns work? Nick and Michael sit down to discussed the basics of retargeting: what it is, the different metrics you c…
Why You SHOULDN'T Listen to Meta's Ad Advice [not-audio_url] [/not-audio_url]

Duration: 9:14
In today's episode, Nick discusses one of the biggest pains when it comes to Meta advertising: calls from Meta. While you may get recommendations in Ads Manager or even from representatives calling you, their advice migh…
Fix Your Funnel: Choosing the Right Meta Ad Objective [not-audio_url] [/not-audio_url]

Duration: 11:54
In this episode, Nick Boddington explores how choosing the right Meta ad campaign objective sets the stage for success in your ad funnel. Through real-world client examples—including a supplement course brand with a trou…
Why You Should Be Using AI Tools in Meta Ads Manager [not-audio_url] [/not-audio_url]

Duration: 10:08
In this episode of Let’s Run Facebook Ads, Nick Boddington explores the evolving role of AI within Meta’s Ads Manager. Prompted by a conversation with a long-time client, Nick breaks down how Meta’s AI tools - like autom…
You’re Using the Wrong Objective (But It’s Not Your Fault) [not-audio_url] [/not-audio_url]

Duration: 7:05
In this episode of Let’s Run Facebook Ads, host Nick Boddington returns to a foundational topic that continues to trip up advertisers—the most common mistakes made in Facebook ad campaigns. Whether you're new to Facebook…
Facebook Ad Budgets: What Should You Actually Spend? [not-audio_url] [/not-audio_url]

Duration: 7:54
In this episode of Let’s Run Facebook Ads, host Nick Boddington tackles one of the most frequently asked questions in digital marketing: How much should you spend on Facebook ads? Whether you're new to Facebook advertisi…