Service Business Using Ads for Leads? This Episode Is For You

Service Business Using Ads for Leads? This Episode Is For You

Author: Nick Boddington May 4, 2026 Duration: 27:15
In this episode, we break down what’s really going wrong when Facebook ads fail to generate leads and, more importantly, how to fix it. We dive into the key factors that influence both the quantity and quality of leads, from your offer and messaging to your creatives and funnel setup, and explain why chasing cheap leads often leads to poor results. Using real examples, we explore the common mistakes advertisers make when they’re spending money but seeing little to no return, and share practic...

Ever feel like Facebook's advertising platform is a maze where everyone else seems to have a map? Lets Run Facebook Ads: The Podcast is your guide through that complexity, hosted by Nick Boddington. This isn't about vague theories or fleeting trends; it's a practical, hands-on resource for business owners, entrepreneurs, and marketers who need real results. Nick draws directly from his daily work, breaking down the specific tactics and strategies he uses to grow client accounts. You'll hear detailed discussions on crafting effective ad creatives, building conversion funnels that actually work, and understanding the platform's nuances to make your budget count. Each episode focuses on actionable advice, from foundational setup for beginners to advanced optimisation techniques for seasoned advertisers. The goal is straightforward: to help you move from uncertainty to confidence, turning Facebook's vast reach into measurable growth for your business. Tune in for a clear, no-fluff conversation that treats advertising as the essential business skill it truly is.
Author: Language: en-gb Episodes: 100

Lets Run Facebook Ads: The Podcast
Podcast Episodes
16 Quick Wins for Higher-Quality Leads [not-audio_url] [/not-audio_url]

Duration: 18:21
In this episode of Let’s Run Facebook Ads, host Nick Boddington dives deep into one of the most sought-after goals in the Facebook advertising space—lead generation. As many businesses shift focus from eCommerce to servi…
We Tested Instant vs Website Forms — Here’s What We Found [not-audio_url] [/not-audio_url]

Duration: 12:44
In this episode, Nick Boddington focuses on a hot topic in Meta advertising: Facebook Instant Forms vs. Website Lead Forms. He shares up-to-date insights on how Meta’s lead generation tools are evolving and what advertis…
Creative First: The Real Driver of Facebook Ad Results [not-audio_url] [/not-audio_url]

Duration: 13:26
In this episode of Let’s Run Facebook Ads, host Nick Boddington dives deep into the role of creative in Meta advertising campaigns. He explores the significance of ad visuals, messaging, and split testing to drive perfor…
Stop Guessing: Test Your Hooks Like This [not-audio_url] [/not-audio_url]

Duration: 13:42
In this episode of Let’s Run Facebook Ads, host Nick Boddington dives deep into the strategy of hook testing—a powerful, cost-effective method for identifying high-performing creatives before launching full-scale convers…
AI Image Generation: How Will AI Affect Advertising? [not-audio_url] [/not-audio_url]

Duration: 34:17
In this episode, Nick is joined by colleague Michael to discuss the launch of ChatGPT's new AI image generation. We talk about how AI has progressed, the different uses for these tools and how it will affect your busines…
How to AVOID Making Mistakes When Running Meta Ads [not-audio_url] [/not-audio_url]

Duration: 14:55
Managing digital ad budgets can be a high-stakes game, and in this episode, we uncover the real challenges behind it. From unexpected invoices and ad spend mishaps to the critical role of transparency in agency-client re…
Major Meta Updates – What’s Changing for Advertisers? [not-audio_url] [/not-audio_url]

Duration: 17:58
Big changes are happening in Meta’s ad platform, and in this episode, Nick Boddington is joined by James Urquhart and Michael to break them down for you. From the removal of audience exclusions to the shifting nature of…
Hold Rate: The Most Important Metric You're NOT Using on Facebook Ads [not-audio_url] [/not-audio_url]

Duration: 10:25
In this episode of Let’s Run Facebook Ads with Nick Boddington, dive into the power of video ads and why you shouldn't ignore the hold rate metric in Meta campaigns. Nick shares practical strategies for creating engaging…
How To Test Headlines on a Low Budget [not-audio_url] [/not-audio_url]

Duration: 17:44
In this episode of Let’s Run Facebook Ads with Nick Boddington, discover how to test and refine ad headlines without breaking the bank. Nick shares proven methods for running low-budget tests that deliver high-impact res…
Can I Run A Facebook Ad On A Low Budget? [not-audio_url] [/not-audio_url]

Duration: 17:04
In this episode of Let’s Run Facebook Ads, Nick tackles one of the most frequently asked questions in Meta advertising: How much should I spend on Facebook Ads? From determining the right budget for your campaign to scal…