Why You Should Be Using AI Tools in Meta Ads Manager

Why You Should Be Using AI Tools in Meta Ads Manager

Author: Nick Boddington June 23, 2025 Duration: 10:08
In this episode of Let’s Run Facebook Ads, Nick Boddington explores the evolving role of AI within Meta’s Ads Manager. Prompted by a conversation with a long-time client, Nick breaks down how Meta’s AI tools - like automated ad copy generation - are already influencing campaign strategies and what this means for advertisers. He also reflects on Mark Zuckerberg’s vision of a future where businesses simply describe their goals, and AI handles the rest. Should media buyers be worried? Tune in to...

Ever feel like Facebook's advertising platform is a maze where everyone else seems to have a map? Lets Run Facebook Ads: The Podcast is your guide through that complexity, hosted by Nick Boddington. This isn't about vague theories or fleeting trends; it's a practical, hands-on resource for business owners, entrepreneurs, and marketers who need real results. Nick draws directly from his daily work, breaking down the specific tactics and strategies he uses to grow client accounts. You'll hear detailed discussions on crafting effective ad creatives, building conversion funnels that actually work, and understanding the platform's nuances to make your budget count. Each episode focuses on actionable advice, from foundational setup for beginners to advanced optimisation techniques for seasoned advertisers. The goal is straightforward: to help you move from uncertainty to confidence, turning Facebook's vast reach into measurable growth for your business. Tune in for a clear, no-fluff conversation that treats advertising as the essential business skill it truly is.
Author: Language: en-gb Episodes: 100

Lets Run Facebook Ads: The Podcast
Podcast Episodes
Fix Your Funnel: Choosing the Right Meta Ad Objective [not-audio_url] [/not-audio_url]

Duration: 11:54
In this episode, Nick Boddington explores how choosing the right Meta ad campaign objective sets the stage for success in your ad funnel. Through real-world client examples—including a supplement course brand with a trou…
You’re Using the Wrong Objective (But It’s Not Your Fault) [not-audio_url] [/not-audio_url]

Duration: 7:05
In this episode of Let’s Run Facebook Ads, host Nick Boddington returns to a foundational topic that continues to trip up advertisers—the most common mistakes made in Facebook ad campaigns. Whether you're new to Facebook…
Facebook Ad Budgets: What Should You Actually Spend? [not-audio_url] [/not-audio_url]

Duration: 7:54
In this episode of Let’s Run Facebook Ads, host Nick Boddington tackles one of the most frequently asked questions in digital marketing: How much should you spend on Facebook ads? Whether you're new to Facebook advertisi…
16 Quick Wins for Higher-Quality Leads [not-audio_url] [/not-audio_url]

Duration: 18:21
In this episode of Let’s Run Facebook Ads, host Nick Boddington dives deep into one of the most sought-after goals in the Facebook advertising space—lead generation. As many businesses shift focus from eCommerce to servi…
We Tested Instant vs Website Forms — Here’s What We Found [not-audio_url] [/not-audio_url]

Duration: 12:44
In this episode, Nick Boddington focuses on a hot topic in Meta advertising: Facebook Instant Forms vs. Website Lead Forms. He shares up-to-date insights on how Meta’s lead generation tools are evolving and what advertis…
Creative First: The Real Driver of Facebook Ad Results [not-audio_url] [/not-audio_url]

Duration: 13:26
In this episode of Let’s Run Facebook Ads, host Nick Boddington dives deep into the role of creative in Meta advertising campaigns. He explores the significance of ad visuals, messaging, and split testing to drive perfor…
Stop Guessing: Test Your Hooks Like This [not-audio_url] [/not-audio_url]

Duration: 13:42
In this episode of Let’s Run Facebook Ads, host Nick Boddington dives deep into the strategy of hook testing—a powerful, cost-effective method for identifying high-performing creatives before launching full-scale convers…
AI Image Generation: How Will AI Affect Advertising? [not-audio_url] [/not-audio_url]

Duration: 34:17
In this episode, Nick is joined by colleague Michael to discuss the launch of ChatGPT's new AI image generation. We talk about how AI has progressed, the different uses for these tools and how it will affect your busines…
How to AVOID Making Mistakes When Running Meta Ads [not-audio_url] [/not-audio_url]

Duration: 14:55
Managing digital ad budgets can be a high-stakes game, and in this episode, we uncover the real challenges behind it. From unexpected invoices and ad spend mishaps to the critical role of transparency in agency-client re…
Major Meta Updates – What’s Changing for Advertisers? [not-audio_url] [/not-audio_url]

Duration: 17:58
Big changes are happening in Meta’s ad platform, and in this episode, Nick Boddington is joined by James Urquhart and Michael to break them down for you. From the removal of audience exclusions to the shifting nature of…