Why You Should Be Using AI Tools in Meta Ads Manager

Why You Should Be Using AI Tools in Meta Ads Manager

Author: Nick Boddington June 23, 2025 Duration: 10:08
In this episode of Let’s Run Facebook Ads, Nick Boddington explores the evolving role of AI within Meta’s Ads Manager. Prompted by a conversation with a long-time client, Nick breaks down how Meta’s AI tools - like automated ad copy generation - are already influencing campaign strategies and what this means for advertisers. He also reflects on Mark Zuckerberg’s vision of a future where businesses simply describe their goals, and AI handles the rest. Should media buyers be worried? Tune in to...

Ever feel like Facebook's advertising platform is a maze where everyone else seems to have a map? Lets Run Facebook Ads: The Podcast is your guide through that complexity, hosted by Nick Boddington. This isn't about vague theories or fleeting trends; it's a practical, hands-on resource for business owners, entrepreneurs, and marketers who need real results. Nick draws directly from his daily work, breaking down the specific tactics and strategies he uses to grow client accounts. You'll hear detailed discussions on crafting effective ad creatives, building conversion funnels that actually work, and understanding the platform's nuances to make your budget count. Each episode focuses on actionable advice, from foundational setup for beginners to advanced optimisation techniques for seasoned advertisers. The goal is straightforward: to help you move from uncertainty to confidence, turning Facebook's vast reach into measurable growth for your business. Tune in for a clear, no-fluff conversation that treats advertising as the essential business skill it truly is.
Author: Language: en-gb Episodes: 100

Lets Run Facebook Ads: The Podcast
Podcast Episodes
Ep 124 - Multi-Advertiser Ads: A Surprising Discovery [not-audio_url] [/not-audio_url]

Duration: 7:33
A few months ago, Nick was recommending to enable 'multi-advertiser ads' in order to get your products or services seen by those with similar interests and shopping habits. However, after a few major alarm bells from cli…
Ep 123 - What Does The Advantage Plus Pop-up Even Mean? [not-audio_url] [/not-audio_url]

Duration: 10:16
Have you seen the new Advantage Plus pop-up when publishing your ads? Unsure whether you should use it or not? Nick's here with advice for you! In today's episode, Nick runs through this new Advantage Plus pop-up, what i…
Ep 122 - How To Fix Your Facebook Ads When They Stop Working! [not-audio_url] [/not-audio_url]

Duration: 12:37
Do your Facebook Ads go from working great to suddenly underperforming? It can be a frustrating reality for many of us that run paid social media ads and it can be difficult to know how to fix it. In today's episode of t…
Ep 121 - How Much Budget Do I Need To Run Facebook Ads? [not-audio_url] [/not-audio_url]

Duration: 17:13
One of the questions asked time and time again when it comes to running paid social media campaigns is budget? How much should I spend? Is this too little or too much? Often it can be hard to know what sort of money to s…
Ep 120 - Advantage+? Interest audiences still work, I promise! [not-audio_url] [/not-audio_url]

Duration: 9:40
Following on from last episode, Nick goes into some client examples to talk about different audience types when creating and running Meta ads. He outlines the uses of these different audiences, where and how to use them…
Ep 119 - Has Facebook Got Rid of Audience Selection?! [not-audio_url] [/not-audio_url]

Duration: 12:28
Scratching your head trying to work out how to find interest-based audiences on your Meta ads? Have Facebook removed it? Nick is here to teach you how In today's episode, Nick takes us step-by-step through the process of…
Ep 118 - Static Ads Beat Video Ads - Here's Why! [not-audio_url] [/not-audio_url]

Duration: 12:05
Marketing nowadays often sees video as 'king'. Often, businesses will focus mainly on video content for their ads, especially with the rise of platforms such as TikTok. However, there are many advantages to using statics…
Ep 117 - Visual Impact Check: Is Facebook Doing Justice to Your Ads? [not-audio_url] [/not-audio_url]

Duration: 20:19
You've nailed the copy and creative and you've optimised your content for every placement on Meta. But there is a problem. Even despite all this, it may be that your ads are not hitting Facebook feeds in the correct way.…
Ep 116 - Is Your Facebook Ad Click-Worthy? [not-audio_url] [/not-audio_url]

Duration: 10:54
You can have the perfect image, a great offer and nailed the audience for your ad and it still might not get the clicks. The solution might be more straightforward but something you hadn't considered - the customer may n…
Ep 115 - Facebook Ads’ Secret Formula For Revealing Google Traffic! [not-audio_url] [/not-audio_url]

Duration: 11:31
Attribution is one of the biggest headaches in social media advertising. Every brand wants to know where their traffic is coming from but this can often be very difficult to know for sure. If this is a problem you have a…