LUYC 068: Finding a Niche by Accident w/ Aaron Hultquist of Massage Exam Academy

LUYC 068: Finding a Niche by Accident w/ Aaron Hultquist of Massage Exam Academy

Author: Janelle Allen: Learning Designer, Online Course Coach, and Entrepreneur October 31, 2018 Duration: 41:48
Welcome to Level Up Your Course! Today’s guest is Aaron Hultquist. Aaron and his wife Ivy are the founders of Massage Exam Academy. Aaron works on the technical side while Ivy creates the course curriculum. In today’s episode, Aaron shares how he and Ivy found a business model by accident and used just-in-time learning to build Massage Exam Academy. We also discuss the emotional rollercoaster of entrepreneurship. Enjoy! Our site is a tool; it's not a magic wand...If you buy it and don’t use it, it's not going to help you. Episode Quotes "It is natural to have ups and downs of entrepreneurship" "It is more about getting a baseline of what your strengths and weaknesses are and then focusing on those weaknesses" "Use customer feedback to drive everything that you build" "Put it out there before it is ready" "Take some time to know your business and think about whether or not this approach is going to work for you" Listen to Learn 00:42 Rapid 5 Questions 04:50 How to deal with the ups and downs of entrepreneurship? 09:17 Aaron's business journey (Massage Exam Academy) 17:11 Challenges that came up in building the course 19:25 Technical side of the course - tools and software used 25:57 How the course helps students taking the massage exam 31:35 Getting traffic for the course, SEO 33:38 Massage Exam Academy's pricing model and subscription rates 37:47 Resources that helped Aaron in his entrepreneurship journey 41:16 Aaron's tips for entrepreneurs 44:39 Awesome things to look forward to from Aaron and Ivy, links and announcements For more info on Aaron and Ivy’s business, check out the show notes at https://www.zencourses.co/068

Behind every successful online course is a story, and Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives is where those stories are told. Host Janelle Allen, a Learning Designer and Online Course Coach with nearly a decade of experience as an Instructional Design consultant, goes beyond surface-level advice. In each episode, she sits down with entrepreneurs who have actually built impactful learning experiences, delving into the real journeys-the breakthroughs, the unexpected hurdles, and the lessons learned the hard way. This isn't just about inspiration; it's a practical resource. Janelle systematically unpacks her own proven strategies for designing courses that truly stick, building a sustainable business around them, and creating material that genuinely transforms students' lives. Tuning into this podcast feels like having a direct, honest conversation with a trusted mentor who has been in the trenches. You'll gather actionable insights on moving from idea to launch, structuring content for better learning outcomes, and establishing your own authority in a crowded market. If you're looking to create something that is both profitable and meaningful, this is the space for you.
Author: Language: English Episodes: 100

Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives
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