ZCS 052: Sell Services Before Courses with Halley Gray of Evolve and Succeed

ZCS 052: Sell Services Before Courses with Halley Gray of Evolve and Succeed

Author: Janelle Allen: Learning Designer, Online Course Coach, and Entrepreneur May 10, 2017 Duration: 38:43
Hey, it's episode 052 of The Zen Courses Show! My guest today is Halley Gray, Founder of Evolve + Succeed. She’s also the creator of Be Booked Out, an online program for coaches, designer and VAs. In this interview Halley shares how she transitioned from consulting to creating her flagship course. Ready? **In This Episode, You'll Learn:** - Why you shouldn’t start with courses if you’re a new business owner - How to use momentum and deal with emotions to structure your course - How Halley adjusted her services to a course format - The power of using worksheets - Why no-one wants to know your background information - Why your students need to trust the method to do the work - The three emotional obstacles that keep your students from taking action - Why Halley teaches the hard information first **References and Tools Mentioned:** - [Be Booked Out](https://bebookedout.com/) - [Thinkific](http://www.shareasale.com/r.cfm?u=1317661&m=61624&b=775702) (partner link) - [Click Funnels](https://www.clickfunnels.com/) **Thanks for Listening!** If you enjoyed this episode, please consider leaving an honest review for The Zen Courses Show on iTunes! Ratings and reviews boost ratings & help new listeners find the show. I read every review and I'd love to read yours. Click here to leave a review. And, finally, don’t forget to subscribe to the show on iTunes to get automatic updates. If you have an Android phone, you can subscribe on Stitcher. Lastly, I want to say THANK YOU to Halley for sharing her story with us on The Zen Courses Show!

Behind every successful online course is a story, and Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives is where those stories are told. Host Janelle Allen, a Learning Designer and Online Course Coach with nearly a decade of experience as an Instructional Design consultant, goes beyond surface-level advice. In each episode, she sits down with entrepreneurs who have actually built impactful learning experiences, delving into the real journeys-the breakthroughs, the unexpected hurdles, and the lessons learned the hard way. This isn't just about inspiration; it's a practical resource. Janelle systematically unpacks her own proven strategies for designing courses that truly stick, building a sustainable business around them, and creating material that genuinely transforms students' lives. Tuning into this podcast feels like having a direct, honest conversation with a trusted mentor who has been in the trenches. You'll gather actionable insights on moving from idea to launch, structuring content for better learning outcomes, and establishing your own authority in a crowded market. If you're looking to create something that is both profitable and meaningful, this is the space for you.
Author: Language: English Episodes: 100

Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives
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