Writing Copy & Case Studies that Work for You with Joel Klettke

Writing Copy & Case Studies that Work for You with Joel Klettke

Author: Janelle Allen: Learning Designer, Online Course Coach, and Entrepreneur June 17, 2020 Duration: 51:45
What’s up everyone! We’re back this week with Joel Klettke, the founder of Business Casual Copywriting and Case Study Buddy. Joel has created very successful workshops and courses and he’s here to talk copywriting, course creation, and growing a client base. Joel launched Business Casual Copywriting in 2013, focusing on content marketing assets and website copy. He’s worked with clients like HubSpot, WP Engine, Safelite, and Ion Interactive. Two years later, he started helping clients understand their customers better and improve their conversion rates with conversion copywriting. Tune in to hear Joel’s copywriting journey, how he created Case Study Buddy, his copywriting advice, and how you can write effective case studies. Enjoy! Episode Quotes "The best way to grow your client base is to network and make connections." "My strategy has always been to solve problems in public, be useful first, worry about selling later." "It's not about genius, it's about discipline and repetition." "Confidence is a byproduct of a solid process - when you know what you are doing and why you are doing it." "I don’t want to work to make a living. I want to work to build a life." Listen to Learn 00:21 - Rapid 5 Questions 04:45 - How Joel got into copywriting 09:41 - Going freelance growing a client base 13:14 - The shift to course creation 18:17 - Marketing as a service-based business 24:23 - How Joel started Case Study Buddy 32:51 - Copywriting best practices & pitfalls 40:36 - Leveraging audience feedback 45:39 - Tips on copywriting for course creators 47:52 - Exciting things coming up from Joel Connect with Joel BusinessCasualCopywriting.com CaseStudyBuddy.com Follow Joel on Twitter! Looking for the Transcript? Episode 130

Behind every successful online course is a story, and Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives is where those stories are told. Host Janelle Allen, a Learning Designer and Online Course Coach with nearly a decade of experience as an Instructional Design consultant, goes beyond surface-level advice. In each episode, she sits down with entrepreneurs who have actually built impactful learning experiences, delving into the real journeys-the breakthroughs, the unexpected hurdles, and the lessons learned the hard way. This isn't just about inspiration; it's a practical resource. Janelle systematically unpacks her own proven strategies for designing courses that truly stick, building a sustainable business around them, and creating material that genuinely transforms students' lives. Tuning into this podcast feels like having a direct, honest conversation with a trusted mentor who has been in the trenches. You'll gather actionable insights on moving from idea to launch, structuring content for better learning outcomes, and establishing your own authority in a crowded market. If you're looking to create something that is both profitable and meaningful, this is the space for you.
Author: Language: English Episodes: 100

Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives
Podcast Episodes
LUYC 129: Is YouTube Worth it for Course Creators? [not-audio_url] [/not-audio_url]

Duration: 33:03
Hey family! I hope you are doing well. This week, we’re talking about another growth strategy: YOUTUBE. It actually took me six months to launch my YouTube channel. It wasn’t that it’s especially difficult, but I procras…
LUYC 128: You are the Magic with Janelle Allen [not-audio_url] [/not-audio_url]

Duration: 29:17
I shared something on Twitter recently: I don’t know who needs to hear this, but there is no magic genie that's going to help you start your thing. There is no moment when everything will feel easier. You just have to st…
LUYC 127: Growth Strategies in the Wake of COVID-19 with Janelle Allen [not-audio_url] [/not-audio_url]

Duration: 25:39
Hey family! How is everything going with you? Today’s episode is a solo show. I’m trying to do more of these so I can check in, especially as we all navigate how the pandemic is changing the landscape of our lives and bu…
LUYC 126: Make Podcasting Work for You with Tara McMullin [not-audio_url] [/not-audio_url]

Duration: 44:21
Hey, family! This week I’m joined by Tara McMullin, the founder and CEO of What Works, a top business podcast and community centered on the number one question business owners want answered. Tara is here to talk about he…
LUYC 125: Get Stronger with Python with Reuven Lerner [not-audio_url] [/not-audio_url]

Duration: 45:14
What’s up everyone! This week’s guest is Reuven Lerner, full-time Python trainer, computer scientist, and author of Python Workout. If you are doing courses because you have expertise and enjoy sharing it with other peop…
LUYC 124: Pivot Strategies & Community Building with Alex Hillman [not-audio_url] [/not-audio_url]

Duration: 1:10:24
Hey family! This week brings you a special episode. Alex Hillman and I teamed up for a live podcast interview and Q&A as COVID-19 was starting to take a toll on business owners. This is a tough time for most of us. Some…
LUYC 122: Teaching Rent 2 Rent Success with Stephanie Taylor [not-audio_url] [/not-audio_url]

Duration: 54:05
and HMO Heaven and creator of Rent 2 Rent Success Kickstarter. For your business to grow, you have to grow – dream bigger, be bolder, and be a game changer. Being a property investor, Stephanie believes in creating value…
LUYC 120: My 2019 Annual Review [not-audio_url] [/not-audio_url]

Duration: 43:05
Hey family! This episode is going to be different because I’m doing it solo. It’s time for the annual review for 2019. I love doing this part because I’m such a nerd in reflection and planning, and this is the time of th…