Writing Copy & Case Studies that Work for You with Joel Klettke

Writing Copy & Case Studies that Work for You with Joel Klettke

Author: Janelle Allen: Learning Designer, Online Course Coach, and Entrepreneur June 17, 2020 Duration: 51:45
What’s up everyone! We’re back this week with Joel Klettke, the founder of Business Casual Copywriting and Case Study Buddy. Joel has created very successful workshops and courses and he’s here to talk copywriting, course creation, and growing a client base. Joel launched Business Casual Copywriting in 2013, focusing on content marketing assets and website copy. He’s worked with clients like HubSpot, WP Engine, Safelite, and Ion Interactive. Two years later, he started helping clients understand their customers better and improve their conversion rates with conversion copywriting. Tune in to hear Joel’s copywriting journey, how he created Case Study Buddy, his copywriting advice, and how you can write effective case studies. Enjoy! Episode Quotes "The best way to grow your client base is to network and make connections." "My strategy has always been to solve problems in public, be useful first, worry about selling later." "It's not about genius, it's about discipline and repetition." "Confidence is a byproduct of a solid process - when you know what you are doing and why you are doing it." "I don’t want to work to make a living. I want to work to build a life." Listen to Learn 00:21 - Rapid 5 Questions 04:45 - How Joel got into copywriting 09:41 - Going freelance growing a client base 13:14 - The shift to course creation 18:17 - Marketing as a service-based business 24:23 - How Joel started Case Study Buddy 32:51 - Copywriting best practices & pitfalls 40:36 - Leveraging audience feedback 45:39 - Tips on copywriting for course creators 47:52 - Exciting things coming up from Joel Connect with Joel BusinessCasualCopywriting.com CaseStudyBuddy.com Follow Joel on Twitter! Looking for the Transcript? Episode 130

Behind every successful online course is a story, and Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives is where those stories are told. Host Janelle Allen, a Learning Designer and Online Course Coach with nearly a decade of experience as an Instructional Design consultant, goes beyond surface-level advice. In each episode, she sits down with entrepreneurs who have actually built impactful learning experiences, delving into the real journeys-the breakthroughs, the unexpected hurdles, and the lessons learned the hard way. This isn't just about inspiration; it's a practical resource. Janelle systematically unpacks her own proven strategies for designing courses that truly stick, building a sustainable business around them, and creating material that genuinely transforms students' lives. Tuning into this podcast feels like having a direct, honest conversation with a trusted mentor who has been in the trenches. You'll gather actionable insights on moving from idea to launch, structuring content for better learning outcomes, and establishing your own authority in a crowded market. If you're looking to create something that is both profitable and meaningful, this is the space for you.
Author: Language: English Episodes: 100

Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives
Podcast Episodes
LUYC 088: Sean McCabe on How to Supercharge Your Writing [not-audio_url] [/not-audio_url]

Duration: 50:34
What’s up, everyone! I am joined today by Sean McCabe aka Sean Wes: author of Overlap: The Ultimate Guide to Turning Your Side Passion into a Successful Business and creator of Supercharge Your Writing, a copywriting mas…
LUYC 087: Saying “Yes!” to Success with Tiffany Han [not-audio_url] [/not-audio_url]

Duration: 40:07
What’s up, everybody! I am joined today by Tiffany Han, founder of Say Yes Creative. Tiffany is a writer, teacher, and coach who believes that progress and success are made when we stop waiting for things to be perfect.…
LUYC 086: Helping Freelancers Feast with Jason Resnick [not-audio_url] [/not-audio_url]

Duration: 39:54
Hello everybody! Joining me today is Jason Resnick – web developer, business coach and email marketing specialist. He is here with us to share his journey and his online course (Feast). Feast is a roadmap and a community…
LUYC 085: Why You Need to Do Customer Discovery with Katelyn Bourgoin [not-audio_url] [/not-audio_url]

Duration: 48:05
Hello everybody! Joining me today is Katelyn Bourgoin – growth strategist and consultant. She is here to share her journey and the story behind her Customer Discovery Training course. Customer discovery is figuring out i…
LUYC 084: Dorie Clark on How to Create Content Quickly [not-audio_url] [/not-audio_url]

Duration: 42:29
What’s up everyone! Today, I am joined by Dorie Clark, marketing strategy consultant, author and course creator. Dorie and I chat about her business journey, her course (Rapid Content Creation Masterclass) and strategies…
LUYC 083: Social Media for Course Creators with Andrea Jones [not-audio_url] [/not-audio_url]

Duration: 37:44
Hello everybody! Joining us today is Andrea Jones. Andrea is a social media strategist and course creator. Being a social media enthusiast, she understood the power of social media in adding value to businesses. Her cour…
LUYC 082: Michael Knouse on How to Catalyze Your Business Growth [not-audio_url] [/not-audio_url]

Duration: 45:40
What’s up everyone! Today my guest is Michael Knouse, a business coach and strategist. Having personally experienced the impact of coaching, Michael transitioned from a corporate career into becoming a business coach for…
LUYC 081: A Conversation with One of My Students, Ryan Clover-Owens [not-audio_url] [/not-audio_url]

Duration: 52:53
Hello everybody! Joining us today is Ryan Clover-Owens – librarian, web designer and course creator. Ryan is a student in my new group program, Finish Your Damn Course. This episode was super fun to create. Ryan and I ch…
LUYC 080: Xayli Barclay on How to Get Started with Video and YouTube [not-audio_url] [/not-audio_url]

Duration: 34:54
What’s up everyone! Today, I am joined by Xayli Barclay, video content strategist and course creator. Xayli discovered the power of video through her work as clothing designer and beauty blogger. After getting many quest…