LUYC 071: How to Productize and Scale with Brian Casel

LUYC 071: How to Productize and Scale with Brian Casel

Author: Janelle Allen: Learning Designer, Online Course Coach, and Entrepreneur November 21, 2018 Duration: 40:29
Welcome to another episode of Level Up Your Course! Really excited about today’s guest, Brian Casel. Brian is the founder of Productize and Scale and Audience Ops. He’s a master at productizing services. In this episode, we chat about how to leverage the Productized Service model. He also guides us through his course, Productize and Scale, and how he’s built a thriving community. Let’s go! Use customer feedback as your direction Episode Quotes "I usually start with a very big outline to get the main chapters down just to have a roadmap." "A lot of people get stuck on the idea like is this a good idea to productize?" "The main thing that I try to encourage people to do is just get something out there" "When you're doing that transition, start by doing the service first so you can hone in on your processes, strategies, and methodologies" Listen to Learn 00:25 Getting to know Brian Casel 03:24 Brian's journey from music production to freelancing 07:04 Rapid Five Questions 13:03 Brian's journey from freelancing to productizing 17:50 What is Productizing? Overview about Audio Ops 20:13 About Brian's Productize and Scale course 26:56 How Brian created the course curriculum 29:20 What is the end goal of Productize and Scale? 31:30 The learner journey, where do people get stuck in the course 35:00 More about Productize and Scale - lessons, modules and community 38:01 Brian's tips about productizing or creating a course 42:00 Awesome things coming up from Brian, links and announcements Bonus Segment Like bonuses? Brian and I recorded a bonus segment where we went deeper into how to scale your business, price your services, and more. You can grab it here: https://get.zencourses.co/extra/

Behind every successful online course is a story, and Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives is where those stories are told. Host Janelle Allen, a Learning Designer and Online Course Coach with nearly a decade of experience as an Instructional Design consultant, goes beyond surface-level advice. In each episode, she sits down with entrepreneurs who have actually built impactful learning experiences, delving into the real journeys-the breakthroughs, the unexpected hurdles, and the lessons learned the hard way. This isn't just about inspiration; it's a practical resource. Janelle systematically unpacks her own proven strategies for designing courses that truly stick, building a sustainable business around them, and creating material that genuinely transforms students' lives. Tuning into this podcast feels like having a direct, honest conversation with a trusted mentor who has been in the trenches. You'll gather actionable insights on moving from idea to launch, structuring content for better learning outcomes, and establishing your own authority in a crowded market. If you're looking to create something that is both profitable and meaningful, this is the space for you.
Author: Language: English Episodes: 100

Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives
Podcast Episodes
LUYC 109: Doing Less, Better: Quarterly Review and Looking Ahead [not-audio_url] [/not-audio_url]

Duration: 37:02
Hey everyone! It’s time to review Q3 and look ahead to the last quarter of the year. I’m excited to share what worked, what I plan on changing, and the awesome things you can expect before 2020. Focus, take action that i…
LUYC 108: Using Content Strategy to Grow Your Business with Kim Doyal [not-audio_url] [/not-audio_url]

Duration: 55:07
Hey family! In this episode, I’m joined by Kim Doyal, content marketing strategist and creator of Content Marketing Secrets. She is here to talk about her course and how to develop a content strategy that drives growth.…
LUYC 107: Teaching Fluff-Free SEO with Joe Williams [not-audio_url] [/not-audio_url]

Duration: 37:55
I’m joined today by Joe Williams, SEO expert, founder of Tribe SEO, and creator of Learn SEO Fast. He’s here to share his course and how it demystifies SEO to help small businesses make huge impacts online. My goal is to…
LUYC 106: Ditching Your Impostor Complex with Tanya Geisler [not-audio_url] [/not-audio_url]

Duration: 38:48
What’s up everyone! In this episode, I am joined by Tanya Geisler, leadership coach, TEDx speaker, and the encouraging voice behind Starring Role Playbook. Tanya is here today to share her entrepreneurial journey and how…
LUYC 105: Decoding YouTube for Business with Philip VanDusen [not-audio_url] [/not-audio_url]

Duration: 53:32
What’s up everyone! Today’s episode is a little different. I’m joined by Philip VanDusen, designer, founder of Verhaal Brand Design, and host of brand•muse Interviews. He’s here to share his story and some awesome insigh…
LUYC 104: Leveraging Your Stories for Growth with Kerri Twigg [not-audio_url] [/not-audio_url]

Duration: 42:00
What’s up everyone! In this episode, I talk with Kerri Twigg, career coach and job search strategist. Kerri is the founder of Career Stories, which helps people use their stories to land ideal work and grow their careers…
LUYC 102: Positioning Yourself for Success with Lisa Princic [not-audio_url] [/not-audio_url]

Duration: 45:04
What’s up everyone! In this episode, I’m joined by Lisa Princic, a coach and business strategist who is here to share her business journey and her workshop, Position Your Mastery. It takes courage to build a business you…