LUYC 071: How to Productize and Scale with Brian Casel

Welcome to another episode of Level Up Your Course! Really excited about today’s guest, Brian Casel. Brian is the founder of Productize and Scale and Audience Ops. He’s a master at productizing services. In this episode, we chat about how to leverage the Productized Service model. He also guides us through his course, Productize and Scale, and how he’s built a thriving community. Let’s go! Use customer feedback as your direction Episode Quotes "I usually start with a very big outline to get the main chapters down just to have a roadmap." "A lot of people get stuck on the idea like is this a good idea to productize?" "The main thing that I try to encourage people to do is just get something out there" "When you're doing that transition, start by doing the service first so you can hone in on your processes, strategies, and methodologies" Listen to Learn 00:25 Getting to know Brian Casel 03:24 Brian's journey from music production to freelancing 07:04 Rapid Five Questions 13:03 Brian's journey from freelancing to productizing 17:50 What is Productizing? Overview about Audio Ops 20:13 About Brian's Productize and Scale course 26:56 How Brian created the course curriculum 29:20 What is the end goal of Productize and Scale? 31:30 The learner journey, where do people get stuck in the course 35:00 More about Productize and Scale - lessons, modules and community 38:01 Brian's tips about productizing or creating a course 42:00 Awesome things coming up from Brian, links and announcements Bonus Segment Like bonuses? Brian and I recorded a bonus segment where we went deeper into how to scale your business, price your services, and more. You can grab it here: https://get.zencourses.co/extra/