LUYC 074: The Power of Email Marketing with Nathan Barry of ConvertKit

LUYC 074: The Power of Email Marketing with Nathan Barry of ConvertKit

Author: Janelle Allen: Learning Designer, Online Course Coach, and Entrepreneur December 12, 2018 Duration: 40:05
What’s up everybody! Joining us in this episode is Nathan Barry, the founder/CEO of ConvertKit, an email marketing company for creators. You might expect that Nathan is a huge proponent of using email to connect, grow, and sell. What you may not know is that BEFORE ConvertKit, he was using email as the main channel to grow his blog. In this episode, Nathan shares his story and how to use email courses to connect with your audience and sell products. I realized the most successful marketing channel was email. Episode Quotes "You go through problems so you can figure out how to solve them and grow" - Janelle "Email would drive 16x engagements than Twitter would." "If you teach and share that's the difference between people who are reading the blog from people writing them." "You're not trying to get the highest number of people, but the most engaged people" "My mission is to both educate and provide all the tools for other creators to be able to do the same thing" Listen to Learn 00:33 Getting to know Nathan Barry, Rapid 5 Questions 06:16 Nathan's email courses journey (ConvertKit) 08:55 Pushing content through email - what makes it so powerful? 12:40 Nathan's core value - "Teach Everything" 15:46 Tips for starters and how to overcome resistance 19:12 Transitioning to email courses 26:05 Why email courses are more effective than a PDF download? 28:35 Tactics to make your emails more actionable and engaged 34:00 How to use email courses to pitch a product? 39:13 Industries where email courses isn't a good fit 40:46 Exciting things coming up from Nathan Barry, links and announcements Want More? Nathan and I recorded a bonus segment just for you. It’s full of practical tips on how to get started with email and email courses. Grab it here: https://get.zencourses.co/extra

Behind every successful online course is a story, and Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives is where those stories are told. Host Janelle Allen, a Learning Designer and Online Course Coach with nearly a decade of experience as an Instructional Design consultant, goes beyond surface-level advice. In each episode, she sits down with entrepreneurs who have actually built impactful learning experiences, delving into the real journeys-the breakthroughs, the unexpected hurdles, and the lessons learned the hard way. This isn't just about inspiration; it's a practical resource. Janelle systematically unpacks her own proven strategies for designing courses that truly stick, building a sustainable business around them, and creating material that genuinely transforms students' lives. Tuning into this podcast feels like having a direct, honest conversation with a trusted mentor who has been in the trenches. You'll gather actionable insights on moving from idea to launch, structuring content for better learning outcomes, and establishing your own authority in a crowded market. If you're looking to create something that is both profitable and meaningful, this is the space for you.
Author: Language: English Episodes: 100

Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives
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