LUYC 084: Dorie Clark on How to Create Content Quickly

What’s up everyone! Today, I am joined by Dorie Clark, marketing strategy consultant, author and course creator. Dorie and I chat about her business journey, her course (Rapid Content Creation Masterclass) and strategies for content creation. Enjoy! You don’t have to blog. What’s necessary is a consistent way that you’re committed in sharing your ideas. Content creation has always been the very big challenge for course creators. Dorie shares three key points where people get stuck: time management, what topic to write and what format to use. Episode Quotes "It is important to be really clear and precise about your personal brand." "A lot of times listening to your audience is the key in coming up with ideas." "One of the easiest ways to get started if you want to create something is to run it live." "If you have expertise in a field, lean on that, use it to come up with ideas." "Content creation should not be something that you view as separate, it should support the other work that you do." Listen to Learn 01:41 Getting to know Dorie Clark, Rapid 5 Questions 05:58 Dorie's business journey - entrepreneur, marketing strategist 08:45 What it's like running your own organization/business? 12:14 Importance of consistent effort 15:25 The secret to consistency 19:53 Is blogging necessary to build your brand? 22:12 Time management in creating content 26:12 Rapid Content Creation Masterclass - who is it for? 27:47 Dorie's motivation in creating the course 29:14 The course goal - end results for students after completing the course 31:26 Course structure and content 35:47 Three key points where students get stuck in content creation 41:56 Dorie's tips about creating content 42:40 Awesome things coming up from Dorie, website links Get the Bonus Episode! Dorie and I recorded a bonus conversation about specific strategies for content creation. You can grab it here: https://get.zencourses.co/extra