LUYC 088: Sean McCabe on How to Supercharge Your Writing

What’s up, everyone! I am joined today by Sean McCabe aka Sean Wes: author of Overlap: The Ultimate Guide to Turning Your Side Passion into a Successful Business and creator of Supercharge Your Writing, a copywriting masterclass that aims to help you double your sales by fixing your messaging. We talk about his course and business model, and his journey from hand-lettering artist to business educator. Everything in life is sales. If it doesn't cost them money, it costs them time. Episode Quotes "You have to earn the right to play the long game." "Understand where your audience is at in the Buyer's Journey and deliver the right message." "Deliver value to the people who already know you, and give an entrance point to your potential audience." "The power in vulnerability is sharing things that will also help other people in their journey and adding value." Listen to Learn 00:25 Getting to know Sean McCabe, Rapid Five Questions 04:22 Sean's business journey 09:30 The evolution from hand lettering to online course creation 16:07 Supercharge Your Writing - who is it for and what problem does it solve? 17:15 Is it okay to talk more about yourself? 22:08 Understanding the "open loop" strategy 24:12 Why is it important to learn/write to sell? 28:38 Sean's tips in creating effective messaging 36:51 Supercharge Your Writing - course structure and modules 38:05 Where students get stuck and how Sean supports them 40:10 Choosing your business model: access vs ownership 50:01 Exciting things coming up from Sean McCabe, website and social media links Enjoy this episode? Subscribe for more! Text PODCAST to the number 44222 to stay up to date on new episodes, articles, and more.