LUYC 103: Restructuring Your Online Course to Fit Your Values with Claire Pelletreau

What’s up, everyone! Today I’m speaking with Claire Pelletreau, Facebook ads strategist and course creator. Claire is a returning guest on the show and she’s here to share what’s happened in her business since we last spoke and her new program, Ad Consultant Incubator. No matter how high I raised the price, the way I was running the program wasn't working Seeing big opportunities in the world of Facebook ads, Claire transitioned from being a life coach to an ad strategist and eventually a course creator. Pricing her Ad Consultant Incubator has been a challenge, but with some tweaks, she was able to use the program to scale her business. Join us in this episode to hear what Claire’s learned about effective pricing, how courses can help grow your business, and practical tips about Facebook ads. Enjoy! Episode Quotes "There are great benefits in setting a more accessible pricing and impacting more lives and still making a lot of money." "You don't need to put people's finances in dire straights to help them get that transformation." "If you have a program that really helped and changed people's lives then people will find the money to do it." "I really like talking about the complexity of Facebook Ads and help people understood it a lot better." Listen to Learn 00:55 Getting to know Claire Pelletreau, Rapid Five Questions 13:14 Pricing challenges, lessons learned and pricing changes made 21:42 The exclusivity of pricing, benefits of setting a more accessible/flexible pricing model 29:51 The filtering aspect of pricing: Does pricing really attracts your ideal client? 35:49 Why you need to define your core values to attract the right clients 38:41 Lessons learned and changes made to the course content and structure 46:48 Claire's support system for the course graduates 51:24 Claire's tips for online course creators 52:02 Awesome things coming up from Claire 53:00 Find out more about Claire (website link), End Notes Get the Bonus Episode! Join us in the bonus segment! It’s a great conversation about how to run Facebook Ads that actually convert. Grab it here: https://get.zencourses.co/extra