LUYC 117: The Peer-Driven Secret to Supercharging Your Business with Ken Wallace

What’s up everyone! I am joined today by Ken Wallace, online course creator and the brain behind MastermindJam. He’s here to share how he created MastermindJam and discuss the value of peer-led mastermind groups. Mastermind groups help you to have another set of eyes on the problems about your business. The idea for MastermindJam came after Ken joined the the 2015 MicroConf. After some some customer feedback and a few tweaks in pricing, Ken created MastermindJam in 2019. MastermindJam is a platform that helps people find a peer-driven mastermind group or create a new group from scratch without having to waste time cobbling together a bunch of different software. With MastermindJam, entrepreneurs can now easily join a business mastermind that can help them supercharge their business growth and move their business forward. Tune in to hear Ken’s take on value-based pricing, the benefit of peer-led versus guru-led communities, and the story behind MastermindJam. Episode Quotes "Always price based on the value of what it is you are bringing." "Mastermind can mean a lot of things to a lot of people, so you have to get clear on what you need." "As a course creator, it is important to get a feel for your customer - who they are and what they're struggling with." Listen to Learn 01:24 - Getting to know Ken Wallace, Rapid 5 Questions 03:36 - Value-based pricing 08:57 - Building the mastermind group business 21:53 - What is a mastermind group and why it is beneficial? 25:05 - Guru-Driven Masterminds and Peer-Led Mastermind 31:01 - Importance of visibility and matching in mastermind groups 42:03 - Exciting things coming up from Ken Connect with Ken Check out MastermindJam Follow Ken on Twitter! Looking for the Transcript? Episode 117 Grab the bonus segment! Learn how to find the right community to supercharge your growth and get some practical tips for creating a mastermind of your own. Grab it here: https://get.zencourses.co/extra