LUYC 124: Pivot Strategies & Community Building with Alex Hillman

LUYC 124: Pivot Strategies & Community Building with Alex Hillman

Author: Janelle Allen: Learning Designer, Online Course Coach, and Entrepreneur April 22, 2020 Duration: 1:10:24
Hey family! This week brings you a special episode. Alex Hillman and I teamed up for a live podcast interview and Q&A as COVID-19 was starting to take a toll on business owners. This is a tough time for most of us. Some online entrepreneurs are seeing a decline in revenue while several industries have been shut down completely. What do we do when we're facing uncertainty, struggling to figure out our next move, and are trying to avoid thoughts of giving up completely? We pivot. We lean into our communities. We get resourceful. Alex is the founder of Indy Hall, a coworking community in Philadelphia, and the co-founder of Stacking the Bricks along with Amy Hoy. He joined me to dig into practical pivot strategies, tips for building online communities, and effective sales strategies for a down economy. Our live audience brought some great questions, so stick around after the interview for some more great advice about marketing during a pandemic, free vs. paid communities, and creating free content when your business is struggling. Episode Quotes "If we wait, there may be nothing... so let's be resourceful." "The difference between a group of people and a community is the direction that the support flows." "The value of the community gets bigger if the more people are in it and contributing." "The value of a community is the resiliency of your customers in their businesses." "Short term thinking is the thing that will kill a lot of businesses." Listen to Learn 04:45 - Getting to know Alex Hillman, Rapid 5 Questions 11:52 - Challenges small business owners are facing due to COVID-19 18:06 - Marketing and pivot strategies 26:40 - Product sales strategy in a down economy 31:30 - Community building and management essentials 40:07 - Community building during COVID-19 crisis 43:59 - Q&A on finding the right marketing tone 47:28 - Q&A on free content 53:02 - Q&A on free vs. paid communities 1:00:05 - Tools for online community building 1:06:02 - Practical advice for business owners Connect with Alex DangerouslyAwesome.com IndyHall.org StackingtheBricks.com Follow Alex on Twitter! Looking for the Transcript? Episode 124

Behind every successful online course is a story, and Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives is where those stories are told. Host Janelle Allen, a Learning Designer and Online Course Coach with nearly a decade of experience as an Instructional Design consultant, goes beyond surface-level advice. In each episode, she sits down with entrepreneurs who have actually built impactful learning experiences, delving into the real journeys-the breakthroughs, the unexpected hurdles, and the lessons learned the hard way. This isn't just about inspiration; it's a practical resource. Janelle systematically unpacks her own proven strategies for designing courses that truly stick, building a sustainable business around them, and creating material that genuinely transforms students' lives. Tuning into this podcast feels like having a direct, honest conversation with a trusted mentor who has been in the trenches. You'll gather actionable insights on moving from idea to launch, structuring content for better learning outcomes, and establishing your own authority in a crowded market. If you're looking to create something that is both profitable and meaningful, this is the space for you.
Author: Language: English Episodes: 100

Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives
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