ZCS 051: How a Help Desk Company Launched Their First Course and Sold Out in 5 Days with Len Markidan

Welcome to episode 051 of The Zen Courses Show! My guest for this episode is Len Markidan, Director of Marketing over at Groove, a help desk SaaS. Groove recently created their first online course and sold out in 5 days! In this interview Len shares why a help desk company decided to create an online course and what it took to make it happen. Ready? **In This Episode, You'll Learn:** - Why content marketing is important…and how Groove rebooted their content marketing strategy - Why you should focus on helping your customers grow - Why it makes sense for SaaS companies to create online courses - How to get past your fear of marketing - Tips for staying productive so you can get your course done even with a day job - How to know how much content to include in the course - The #1 marketing channel Groove used to sell their course - Strategies to keep your email list engaged - Why you should create obstacles for people to sign up for your course **References and Tools Mentioned:** - [Groove’s case study for their course launch](https://www.groovehq.com/blog/how-we-built-online-course) - [Coach](http://partners.withcoach.com/41424/4006) - an online course platform (aff link) - [Price It Perfect](http://zencourses.thinkific.com/courses/pip) - An online course to help you create the perfect pricing strategy for your courses **Thanks for Listening!** If you enjoyed this episode, please consider leaving an honest review for The Zen Courses Show on iTunes! Ratings and reviews boost ratings & help new listeners find the show. I read every review and I'd love to read yours. Click here to leave a review. And, finally, don’t forget to subscribe to the show on iTunes to get automatic updates. If you have an Android phone, you can subscribe on Stitcher. Lastly, I want to say THANK YOU to Len and everyone at Groove for sharing their story with us on The Zen Courses Show!