ZCS 051: How a Help Desk Company Launched Their First Course and Sold Out in 5 Days with Len Markidan

ZCS 051: How a Help Desk Company Launched Their First Course and Sold Out in 5 Days with Len Markidan

Author: Janelle Allen: Learning Designer, Online Course Coach, and Entrepreneur May 4, 2017 Duration: 46:28
Welcome to episode 051 of The Zen Courses Show! My guest for this episode is Len Markidan, Director of Marketing over at Groove, a help desk SaaS. Groove recently created their first online course and sold out in 5 days! In this interview Len shares why a help desk company decided to create an online course and what it took to make it happen. Ready? **In This Episode, You'll Learn:** - Why content marketing is important…and how Groove rebooted their content marketing strategy - Why you should focus on helping your customers grow - Why it makes sense for SaaS companies to create online courses - How to get past your fear of marketing - Tips for staying productive so you can get your course done even with a day job - How to know how much content to include in the course - The #1 marketing channel Groove used to sell their course - Strategies to keep your email list engaged - Why you should create obstacles for people to sign up for your course **References and Tools Mentioned:** - [Groove’s case study for their course launch](https://www.groovehq.com/blog/how-we-built-online-course) - [Coach](http://partners.withcoach.com/41424/4006) - an online course platform (aff link) - [Price It Perfect](http://zencourses.thinkific.com/courses/pip) - An online course to help you create the perfect pricing strategy for your courses **Thanks for Listening!** If you enjoyed this episode, please consider leaving an honest review for The Zen Courses Show on iTunes! Ratings and reviews boost ratings & help new listeners find the show. I read every review and I'd love to read yours. Click here to leave a review. And, finally, don’t forget to subscribe to the show on iTunes to get automatic updates. If you have an Android phone, you can subscribe on Stitcher. Lastly, I want to say THANK YOU to Len and everyone at Groove for sharing their story with us on The Zen Courses Show!

Behind every successful online course is a story, and Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives is where those stories are told. Host Janelle Allen, a Learning Designer and Online Course Coach with nearly a decade of experience as an Instructional Design consultant, goes beyond surface-level advice. In each episode, she sits down with entrepreneurs who have actually built impactful learning experiences, delving into the real journeys-the breakthroughs, the unexpected hurdles, and the lessons learned the hard way. This isn't just about inspiration; it's a practical resource. Janelle systematically unpacks her own proven strategies for designing courses that truly stick, building a sustainable business around them, and creating material that genuinely transforms students' lives. Tuning into this podcast feels like having a direct, honest conversation with a trusted mentor who has been in the trenches. You'll gather actionable insights on moving from idea to launch, structuring content for better learning outcomes, and establishing your own authority in a crowded market. If you're looking to create something that is both profitable and meaningful, this is the space for you.
Author: Language: English Episodes: 100

Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives
Podcast Episodes
ZCS 046: Art, Imagination and Teaching w/ Holly Wren Spaulding [not-audio_url] [/not-audio_url]

Duration: 42:45
Welcome to Episode 046 of The Zen Courses Show! My guest for this episode is the wonderful Holly Wren Spaulding poet, teacher, and activist. Holly has been a long time supporter of Zen Courses. I asked her to join us to…
ZCS 042: You've Got to Teach to Learn with Mackenzie Child [not-audio_url] [/not-audio_url]

Duration: 40:59
Welcome to another episode of The Zen Courses Show! My guest for this episode is Mackenzie Child, designer and creator of Design for Developers. In this interview we talk about his course-building process, how he uses Yo…
ZCS 041: The Secret to Loving Your Launch with Dave Graham [not-audio_url] [/not-audio_url]

Duration: 50:41
Welcome to another episode of The Zen Courses Show! My guest for this episode is Dave Graham, musician and founder of Music Theory is Your Friend. Dave just had his first successful launch for his newest course, The Musi…