ZCS 054: Why YOU Are Your Brand with Rachel Shillcock

ZCS 054: Why YOU Are Your Brand with Rachel Shillcock

Author: Janelle Allen: Learning Designer, Online Course Coach, and Entrepreneur June 1, 2017 Duration: 45:59
Welcome to episode 054 of The Zen Courses Show! My guest for this episode is Rachel Shillcock, an award-winning designer, author, and online course creator. In this interview Rachel shares her story and why she decided to create an online course when she already had a couple products. Enjoy! **In This Episode, You'll Learn:** - Why Rachel decided to create digital products when she already had a successful design career - Why Rachel believes YOU are your brand - How to use your values to help you build your brand and products - Why it’s okay to evolve your products and processes - How she decides what course content to keep and what to leave out - Why you should always overdeliver **References and Tools Mentioned:** - [Coach](http://partners.withcoach.com/41424/4006) (partner link) - the course platform Rachel uses - Rachel's website - rachilli.com - Rachel's products - rachilli.com/shop - Rachel on Twitter - twitter.com/missrachilli - Rachel on Instagram - instagram.com/rachilli **Thanks for Listening!** If you enjoyed this episode, please consider leaving an honest review for The Zen Courses Show on iTunes! Ratings and reviews boost ratings & help new listeners find the show. I read every review and I'd love to read yours. Click here to leave a review. And, finally, don’t forget to subscribe to the show on iTunes to get automatic updates. If you have an Android phone, you can subscribe on Stitcher. Lastly, I want to say THANK YOU to Rachel for sharing her story with us on The Zen Courses Show!

Behind every successful online course is a story, and Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives is where those stories are told. Host Janelle Allen, a Learning Designer and Online Course Coach with nearly a decade of experience as an Instructional Design consultant, goes beyond surface-level advice. In each episode, she sits down with entrepreneurs who have actually built impactful learning experiences, delving into the real journeys-the breakthroughs, the unexpected hurdles, and the lessons learned the hard way. This isn't just about inspiration; it's a practical resource. Janelle systematically unpacks her own proven strategies for designing courses that truly stick, building a sustainable business around them, and creating material that genuinely transforms students' lives. Tuning into this podcast feels like having a direct, honest conversation with a trusted mentor who has been in the trenches. You'll gather actionable insights on moving from idea to launch, structuring content for better learning outcomes, and establishing your own authority in a crowded market. If you're looking to create something that is both profitable and meaningful, this is the space for you.
Author: Language: English Episodes: 100

Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives
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