ZCS 054: Why YOU Are Your Brand with Rachel Shillcock

ZCS 054: Why YOU Are Your Brand with Rachel Shillcock

Author: Janelle Allen: Learning Designer, Online Course Coach, and Entrepreneur June 1, 2017 Duration: 45:59
Welcome to episode 054 of The Zen Courses Show! My guest for this episode is Rachel Shillcock, an award-winning designer, author, and online course creator. In this interview Rachel shares her story and why she decided to create an online course when she already had a couple products. Enjoy! **In This Episode, You'll Learn:** - Why Rachel decided to create digital products when she already had a successful design career - Why Rachel believes YOU are your brand - How to use your values to help you build your brand and products - Why it’s okay to evolve your products and processes - How she decides what course content to keep and what to leave out - Why you should always overdeliver **References and Tools Mentioned:** - [Coach](http://partners.withcoach.com/41424/4006) (partner link) - the course platform Rachel uses - Rachel's website - rachilli.com - Rachel's products - rachilli.com/shop - Rachel on Twitter - twitter.com/missrachilli - Rachel on Instagram - instagram.com/rachilli **Thanks for Listening!** If you enjoyed this episode, please consider leaving an honest review for The Zen Courses Show on iTunes! Ratings and reviews boost ratings & help new listeners find the show. I read every review and I'd love to read yours. Click here to leave a review. And, finally, don’t forget to subscribe to the show on iTunes to get automatic updates. If you have an Android phone, you can subscribe on Stitcher. Lastly, I want to say THANK YOU to Rachel for sharing her story with us on The Zen Courses Show!

Behind every successful online course is a story, and Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives is where those stories are told. Host Janelle Allen, a Learning Designer and Online Course Coach with nearly a decade of experience as an Instructional Design consultant, goes beyond surface-level advice. In each episode, she sits down with entrepreneurs who have actually built impactful learning experiences, delving into the real journeys-the breakthroughs, the unexpected hurdles, and the lessons learned the hard way. This isn't just about inspiration; it's a practical resource. Janelle systematically unpacks her own proven strategies for designing courses that truly stick, building a sustainable business around them, and creating material that genuinely transforms students' lives. Tuning into this podcast feels like having a direct, honest conversation with a trusted mentor who has been in the trenches. You'll gather actionable insights on moving from idea to launch, structuring content for better learning outcomes, and establishing your own authority in a crowded market. If you're looking to create something that is both profitable and meaningful, this is the space for you.
Author: Language: English Episodes: 100

Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives
Podcast Episodes
LUYC 080: Xayli Barclay on How to Get Started with Video and YouTube [not-audio_url] [/not-audio_url]

Duration: 34:54
What’s up everyone! Today, I am joined by Xayli Barclay, video content strategist and course creator. Xayli discovered the power of video through her work as clothing designer and beauty blogger. After getting many quest…
LUYC 079: The Future of Education with Chris Do [not-audio_url] [/not-audio_url]

Duration: 47:07
Hey, hey! Joining us on the show today is Chris Do, an Emmy award-winning director, designer and educator. Chris is also the CEO of Blind, a design consultancy in Los Angeles. In this episode, Chris and I talk about The…
LUYC 078: Vulnerability is Badass...with Conni Biesalski [not-audio_url] [/not-audio_url]

Duration: 41:50
Hello everyone! Today I am joined by Conni Biesalski. Conni is a photographer, digital filmmaker, entrepreneur and marketing mentor. Her course The Art of Vulnerability helps students connect with themselves and other pe…
LUYC 077: Bye 2018, Hello 2019! [not-audio_url] [/not-audio_url]

Duration: 28:32
Hey everybody, welcome to the very first episode of 2019! In this episode, I’ll share the highlights of 2018, including the challenges, wins, and lessons learned. This is a follow-up from my Annual Review on the blog, wh…
LUYC 075: Alex Hillman on Trust, Community, and 30x500 [not-audio_url] [/not-audio_url]

Duration: 54:54
Hey everybody! We have Alex Hillman on the show today. Alex is the founder of Indy Hall, a coworking community in Philadelphia; he’s also the co-founder of StackingtheBricks.com, along with Amy Hoy. In this episode, Alex…
LUYC 073: Your Journey is Your Journey...with Justin Jackson [not-audio_url] [/not-audio_url]

Duration: 50:40
Welcome everyone! Joining us on the show today is the fabulous Justin Jackson, founder of MegaMaker, Transistor.fm and the creator of the course, Marketing for Developers. In this episode, Justin and I chat about the imp…
LUYC 072: Marcus Blankenship on Teaching Leadership [not-audio_url] [/not-audio_url]

Duration: 46:25
Hello everybody! Marcus Blankenship joins us on the show today. Marcus helps coders become solid leaders and build high-performing teams; he’s also the author of Habits that Ruin Your Technical Team. We’re going to talk…
LUYC 071: How to Productize and Scale with Brian Casel [not-audio_url] [/not-audio_url]

Duration: 40:29
Welcome to another episode of Level Up Your Course! Really excited about today’s guest, Brian Casel. Brian is the founder of Productize and Scale and Audience Ops. He’s a master at productizing services. In this episode,…