81% of Buyers Already Chose Before Your First Call — Braydan Young, SlashExperts

81% of Buyers Already Chose Before Your First Call — Braydan Young, SlashExperts

Author: Robin Ayoub May 11, 2026 Duration: 54:05
Braydan Young, co-founder of Sendoso and now Co-Founder and CEO of SlashExperts, joins Robin Ayoub to unpack one of the most disruptive stats in B2B sales: 81% of buyers have already chosen their preferred vendor before the first sales call. Braydan built SlashExperts around that reality, a peer conversation platform that connects prospective buyers directly with real customers before a sales rep is ever involved. From a Starbucks cease-and-desist that accidentally launched a company, to scaling Sendoso to $152M in funding and 20,000 customers, to walking away and starting over, this is a rare conversation about trust, resilience, and what peer validation actually does to pipeline.

Hosted by Robin Ayoub, the Localization Fireside Chat is a series of discussions that delve into the practical and evolving world of making content resonate globally. This podcast moves beyond theory to explore the real intersections of language, technology, and business strategy. Episodes feature candid conversations with practitioners and thinkers who are navigating the complexities of translation, cultural adaptation, and the growing influence of artificial intelligence. You'll hear about the challenges of scaling a business internationally, the nuances of adapting a brand's voice for different markets, and the human decisions behind automated processes. It’s designed for anyone curious about how communication bridges borders, from entrepreneurs building their first global campaign to seasoned professionals refining their approach. The tone is conversational and insightful, focusing on actionable ideas and the stories that define the language industry's future. Tune in for a nuanced look at how we build understanding in a multilingual world, one conversation at a time.
Author: Language: English Episodes: 100

Localization Fireside Chat
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