81% of Buyers Already Chose Before Your First Call — Braydan Young, SlashExperts

81% of Buyers Already Chose Before Your First Call — Braydan Young, SlashExperts

Author: Robin Ayoub May 11, 2026 Duration: 54:05
Braydan Young, co-founder of Sendoso and now Co-Founder and CEO of SlashExperts, joins Robin Ayoub to unpack one of the most disruptive stats in B2B sales: 81% of buyers have already chosen their preferred vendor before the first sales call. Braydan built SlashExperts around that reality, a peer conversation platform that connects prospective buyers directly with real customers before a sales rep is ever involved. From a Starbucks cease-and-desist that accidentally launched a company, to scaling Sendoso to $152M in funding and 20,000 customers, to walking away and starting over, this is a rare conversation about trust, resilience, and what peer validation actually does to pipeline.

Hosted by Robin Ayoub, the Localization Fireside Chat is a series of discussions that delve into the practical and evolving world of making content resonate globally. This podcast moves beyond theory to explore the real intersections of language, technology, and business strategy. Episodes feature candid conversations with practitioners and thinkers who are navigating the complexities of translation, cultural adaptation, and the growing influence of artificial intelligence. You'll hear about the challenges of scaling a business internationally, the nuances of adapting a brand's voice for different markets, and the human decisions behind automated processes. It’s designed for anyone curious about how communication bridges borders, from entrepreneurs building their first global campaign to seasoned professionals refining their approach. The tone is conversational and insightful, focusing on actionable ideas and the stories that define the language industry's future. Tune in for a nuanced look at how we build understanding in a multilingual world, one conversation at a time.
Author: Language: English Episodes: 100

Localization Fireside Chat
Podcast Episodes
The Human Voice as a Biomarker, with AI help we are Detecting Disease [not-audio_url] [/not-audio_url]

Duration: 44:45
Episode Description In this episode of the Localization Fireside Chat, Robin Ayoub sits down with Henry O’Connell, CEO and Co-Founder of Canary Speech, to explore how artificial intelligence is transforming the human voi…
Podcast: What Does It Take for Ontario Companies to Succeed Globally? [not-audio_url] [/not-audio_url]

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In this episode of Localization Fireside Chat, Robin Ayoub sits down with Mauricio Ospina, Ontario Export Development Leader, to explore what it really takes for Canadian technology companies to enter and win in global m…
Podcast-AI vs ERP: Reducing E commerce Pain and Scaling with AI [not-audio_url] [/not-audio_url]

Duration: 40:53
ERP systems remain one of the biggest operational pain points in e commerce. They are costly, inflexible, and often fail as businesses scale. In this episode, Robin Ayoub speaks with Harish Chandramowli, Head of AI at Go…
Podcast - Founder Reality: Execution Beats Vision [not-audio_url] [/not-audio_url]

Duration: 51:40
In this episode of the Localization Fireside Chat, Robin Ayoub sits down with Marcus Gaughan, Founder and CEO of Minds On Fire, for a candid conversation about what it really takes to build and grow a business. Marcus sh…
Podcast - Human Translation in the Age of AI: Why Value Still Matters [not-audio_url] [/not-audio_url]

Duration: 44:17
As artificial intelligence reshapes the language industry, translators are being asked to work faster, cheaper, and often with less recognition for their expertise. In this episode of the Localization Fireside Chat, Robi…