Love & Hard Money

Every week on Love & Hard Money, Brian Bundy guides a conversation that treats Bitcoin not as a speculative asset, but as a profound shift in how we think about value, trust, and responsibility. This isn't just market analysis; it's a deep exploration of sound money principles and the often-overlooked ethical dimensions of our financial systems. Brian, who founded Satoshi General, brings a grounded perspective for business leaders, CFOs, and entrepreneurs who are tired of the hype and seek a substantive framework. Episodes dig into monetary history to provide context, then connect those lessons to practical business strategy. You'll hear how a principled approach to Bitcoin can influence everything from treasury management to long-term planning. The podcast operates on the belief that understanding the technology requires an equal understanding of the ethical and economic philosophies behind it. So, if you're looking for a clear-eyed discussion that moves past price charts to examine the harder questions of integrity, sustainability, and strategic adoption in business, you'll find a valuable resource here. Tune in for thoughtful, weekly dives that connect theory to real-world application.