The Iconoclast - Send In The Clones (1995)

The Iconoclast - Send In The Clones (1995)

Author: Derek April 24, 2025 Duration: 15:17

Apple’s licensing approach (ca. 1994-1997) is a bad idea.

Original text by Steven Levy, Macworld January 1995.

Andy Bechtolscheim quote about SPARC licensing and Macintosh clones: “Sun had a unified business… it wasn’t really selling separate software. … that whole notion of defining success [as] ‘other people adopt your thing’… Apple was criticized for being a closed system, then they licensed SuperMac … to build clones …. and the first thing Steve Jobs did when he came back to Apple was he killed all the clones, right? ‘cause if you cannot build a better system yourself, you don’t need the clones for sure, right?” Transcript.

Guerrino de Luca’s time with Apple goes back to at least 1992 (appearance at 1m52s), included a stint at Claris, and ended shortly after Steve Jobs returned in 1997. Guerrino’s last appearance with Apple. Don’t worry; he did fine for himself–he went to Logitech and was its president and CEO until 2008.

Guerrino bookending Apple’s System 7.5 promo video.

Given Apple’s tendency to undergo frequent reorgs throughout the ’90s, Don Strickland did not last as head of licensing operations. Unfortunately Don passed away in 2022 though his website is still up.

Compaq was a much more creative and technically significant company in its early days before it was forced to produce bargain basement PCs. Rod Canion’s excellent and highly entertaining (for nerds) book “Open” recounts the story.

Power Computing only made it halfway to its goal of selling 100,000 Macs in its first year.


Derek hosts Mac Folklore Radio, a podcast that serves as a warm, nostalgic conversation about the machines that defined personal computing for a generation. This isn't a dry technical history, but rather a collection of stories, memories, and shared experiences centered on the Macintosh ecosystem from its early beige-box days through the colorful iMac era and beyond. Each episode feels like digging through a box of old software manuals and rediscovering the community, the quirks, and the sheer sense of possibility those computers inspired. You'll hear tales of first setups, beloved and baffling peripherals, the games that consumed hours, and the software that felt like magic. It's crafted specifically for those who lived through it-the users, tinkerers, and enthusiasts who remember the hum of a CRT and the distinct scent of a warm motherboard. Tune in for a dose of genuine, fond reminiscence that functions as comfort food for the Apple-centric soul, preserving the personal side of tech history one story at a time. This podcast is a love letter to the culture built around these machines, celebrating the folklore that official manuals never recorded.
Author: Language: English Episodes: 50

Mac Folklore Radio
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