You Don't Need Design Experience to Start a Clothing Brand...Here's How

You Don't Need Design Experience to Start a Clothing Brand...Here's How

Author: Jasmine Rennie March 1, 2024 Duration: 1:01:19

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In this episode of Make Good Fashion podcast, host Jasmine Rennie interviews Lottie Woods, a freelance fashion designer and sustainable design consultant. Lottie discusses the importance of sustainable, purpose-driven design in the fashion industry and shares her experience of working with global brands and transitioning to helping other designers bring their fashion ideas to life. The conversation covers the process of starting a fashion brand, the role of tech packs and why they are crucial, the importance of fitting and understanding the customer, and how to incorporate sustainability into design. Lottie also emphasizes the importance of patience, understanding that quality takes time, and working with the right people to ensure a smooth and efficient design process, leading to a high-quality product.


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Jasmine Rennie, a fashion CEO recognized by Forbes, hosts Make Good Fashion: A Fashion Business Podcast. Here, the conversation moves beyond seasonal trends to focus on the real architecture of building a brand. Each episode pulls back the curtain on the operational and creative decisions that define success in a competitive landscape. You'll hear candid discussions with designers, supply chain experts, and brand strategists who share not just their triumphs, but the tangible lessons learned from setbacks. This isn't about abstract inspiration; it's a practical dialogue for anyone determined to launch or scale a venture that marries aesthetic vision with ethical and commercial viability. The podcast serves as a grounded resource, dissecting topics from sustainable material sourcing and ethical production to effective marketing and financial planning specifically for the fashion sector. Listening feels like gaining a trusted advisor, one who understands that a beautiful product is only the beginning. Jasmine's perspective ensures every conversation is rooted in the reality of running a business, offering actionable insights for entrepreneurs who believe fashion can be a force for good. Tune in for a clear-eyed look at what it truly takes to create a meaningful and lasting label in today's world.
Author: Language: English Episodes: 44

Make Good Fashion: A Fashion Business Podcast
Podcast Episodes
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