5 Things I’ve Learned in 5 Years of Running My Online Business

5 Things I’ve Learned in 5 Years of Running My Online Business

Author: Polly Lavarello October 31, 2025 Duration: 31:08

Five years in business feels like both a lifetime and a blink. 

In this episode, I share the five biggest lessons I’ve learned running my online business - from building it during lockdown while on Universal Credit to creating consistent multi–six-figure years that align with my values, not burnout. 

I’m talking about the truth behind readiness, resilience, and what it really takes to build something that lasts.

If you’ve ever questioned whether you’re doing enough or wondered if you’re too late, this one’s for you. Spoiler: you’re right on time.

 

Here are the highlights:

Why my 10k month meant more than money (03:15)

The moment I stopped waiting to feel “ready” (10:35)

How I learned nothing’s ever as bad as it seems (19:36)

The truth about client care and repeat success (24:20)

Why focus will always beat frenzy (26:45)

The biggest mindset shift behind long-term growth (28:45)

To find out more:

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Polly Lavarello, an evergreen marketing expert, hosts Make More Money without Selling Your Soul. This is for coaches, consultants, and online service providers who feel caught between the drive to grow their business and the need to maintain their personal integrity and wellbeing. Each episode explores that very tension, offering practical strategies for sustainable sales and marketing that don't rely on hype or pressure. You'll hear conversations that get into the real mechanics of attracting clients and generating revenue, all while prioritizing a balanced, ethical approach. Polly's guidance focuses on building a business that feels good to run, where financial success is aligned with your values. Tuning into this podcast means finding a reliable source for both tactical advice and mindful encouragement, designed for those who believe that ambition and authenticity aren't mutually exclusive. It’s about creating meaningful income without compromising the soul of your work.
Author: Language: English Episodes: 50

Make More Money without Selling Your Soul
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