Behind the Scenes of a Brand-New Funnel

Behind the Scenes of a Brand-New Funnel

Author: Polly Lavarello June 12, 2026 Duration: 26:11

In this episode, I’m taking you behind the scenes of a brand new mini offer funnel that became profitable straight out of the gate. Yes, the data is early, and yes, that is exactly why I wanted to talk about it now, because this is the bit most people skip over when they share their shiny “look what worked” stories.

I’m sharing what I’m tracking, what I’m not touching yet, and why testing is such a huge part of building funnels that actually work.

From ad angles and opt-in pages to lead quality, checkout tweaks and keeping ego out of the driver’s seat, this is a very real look at how I make decisions when a funnel is still finding its feet.

Highlights:

(01:35) - Why funnels need traffic, not endless Instagram obedience

(04:25) - Marketing is a relationship, not a one-and-done task

(07:41) - The mistake business owners make when something does not instantly convert

(11:31) - What the first five days of ad data actually revealed

(14:59) - Why the ADHD angle is winning, but I’m not niching down there

(21:57) - How I decide where the ad budget goes next

To find out more:

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Polly Lavarello, an evergreen marketing expert, hosts Make More Money without Selling Your Soul. This is for coaches, consultants, and online service providers who feel caught between the drive to grow their business and the need to maintain their personal integrity and wellbeing. Each episode explores that very tension, offering practical strategies for sustainable sales and marketing that don't rely on hype or pressure. You'll hear conversations that get into the real mechanics of attracting clients and generating revenue, all while prioritizing a balanced, ethical approach. Polly's guidance focuses on building a business that feels good to run, where financial success is aligned with your values. Tuning into this podcast means finding a reliable source for both tactical advice and mindful encouragement, designed for those who believe that ambition and authenticity aren't mutually exclusive. It’s about creating meaningful income without compromising the soul of your work.
Author: Language: English Episodes: 50

Make More Money without Selling Your Soul
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