Vivacity in Midlife: Building a Soul-Led Business as a Mother with Ekaterina Ward

Vivacity in Midlife: Building a Soul-Led Business as a Mother with Ekaterina Ward

Author: Polly Lavarello December 12, 2025 Duration: 39:54

In this conversation with Ekaterina Ward, we explore what happens when midlife meets motherhood and ambition, and why this chapter can become the most vibrant one yet. 

Ekaterina Ward is a seasoned educator, business mentor and executive coach based in London. She began her career in teaching before moving into corporate financial services, later retraining as a coach. 

For the past eleven years, she has supported female founders and mothers in becoming reliable moneymakers without burning out, all while thriving in life. Now 50, Ekaterina is a proud mother and wife on a mission to redefine midlife as the most fulfilling and powerful chapter of all. 

We talk about purpose, legacy, identity shifts and the invitations that arrive when your children need you less but your desire for meaning grows louder. 

She brings wisdom, humour and real honesty to the journey of becoming the woman you are now, rather than the one you used to be.

Highlights:

(01:46) Ekaterina’s journey from education to corporate life to soul led business

(05:45) The leap from traditional careers to entrepreneurship

(08:50) Why motherhood and business are both catalysts for soul growth

(14:25) What legacy means at midlife and why it now feels urgent

(18:54) Reconnecting with identity and purpose as life shifts

(26:24) Navigating midlife, hormones and the magic or mayhem within

Connect with Ekaterina:

Website 

Instagram 

"Download Ekaterina’s free Midlife Mayhem & Magic: Self-Enquiry Workbook—a beautifully crafted and well researched self-enquiry prompts that guide your own exploration of the blessings this season offers. .."

Sign up page : https://ekaterinaward.com/midlife-mayhem-and-magic

To find out more:

Website

Instagram

(FREE) THE CUSHY WORK WEEK PLAYBOOK

This podcast is proudly produced by Wavemakers Audio


Polly Lavarello, an evergreen marketing expert, hosts Make More Money without Selling Your Soul. This is for coaches, consultants, and online service providers who feel caught between the drive to grow their business and the need to maintain their personal integrity and wellbeing. Each episode explores that very tension, offering practical strategies for sustainable sales and marketing that don't rely on hype or pressure. You'll hear conversations that get into the real mechanics of attracting clients and generating revenue, all while prioritizing a balanced, ethical approach. Polly's guidance focuses on building a business that feels good to run, where financial success is aligned with your values. Tuning into this podcast means finding a reliable source for both tactical advice and mindful encouragement, designed for those who believe that ambition and authenticity aren't mutually exclusive. It’s about creating meaningful income without compromising the soul of your work.
Author: Language: English Episodes: 100

Make More Money without Selling Your Soul
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