You Don't Need A 5AM Start, Do This Instead

You Don't Need A 5AM Start, Do This Instead

Author: Polly Lavarello May 22, 2026 Duration: 20:38

In this episode, I’m talking about how to better leverage the time you already have, without forcing yourself into a 5am routine, adding more hours to your day or pretending that burnout is a badge of honour.

Because the most profitable, sustainable businesses are not built by doing everything. They are built by being intentional about what actually matters.

I share the time audit exercise I use with my one-to-one clients, why so many business owners are not using their time the way they think they are, and how the Cushy Work Week can help you reflect, plan and prioritise without spiralling.

We talk data, sales activities, leverage, calendar leaks, rest, neurodiversity and why your life needs to go in the diary before your business does.

Highlights:

(01:12) - Why you do not need a 5am start to grow your business

(02:04) - The time audit exercise that surprises every client

(04:15) - Why structure matters, even when you love freedom

(06:48) - How to make planning feel enjoyable instead of like a chore

(11:06) - The difference between money-now and money-later activities

(16:30) - Why your life goes in the calendar before your work

To find out more:

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Polly Lavarello, an evergreen marketing expert, hosts Make More Money without Selling Your Soul. This is for coaches, consultants, and online service providers who feel caught between the drive to grow their business and the need to maintain their personal integrity and wellbeing. Each episode explores that very tension, offering practical strategies for sustainable sales and marketing that don't rely on hype or pressure. You'll hear conversations that get into the real mechanics of attracting clients and generating revenue, all while prioritizing a balanced, ethical approach. Polly's guidance focuses on building a business that feels good to run, where financial success is aligned with your values. Tuning into this podcast means finding a reliable source for both tactical advice and mindful encouragement, designed for those who believe that ambition and authenticity aren't mutually exclusive. It’s about creating meaningful income without compromising the soul of your work.
Author: Language: English Episodes: 50

Make More Money without Selling Your Soul
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